Fri, Sep 30, 2011 | 06:37 BST

Modern Warfare 3 tops Nielsen’s annual Christmas “wish list” survey

Nielsen has published its annual Top 20 Games to Watch list for the holidays, and Call of Duty: Modern Warfare 3 has topped it as the game “most coveted” by 27 percent of US gamers polled.

Looking at data received from 5,000 surveyed gamers, and trolling through 417,433,251 online conversations, MW3 was followed on the list by Gears of War 3 and Madden NFL 12, both of which tied at 19 percent.

Assassin’s Creed: Revelations was next on the list, followed by Batman: Arkham City, Skyward Sword, Battlefield 3, Just Dance 3, NBA 2K12, and Need for Speed: The Run rounding out the top 10, receptively.

You can look over the entire list through here.

Thanks, IndustryGamers.

7 comments

LOLshock94
29/09/11, 8:49 pm

whose nielsen?

Stephany Nunneley
29/09/11, 8:50 pm

A massive media research firm in the US that many companies (esp TV executives) take stock in. They are usually the one which provides networks with accumulated views so someone like NBC/CBS/FOX/ABC can cancel or extend a show based upon gathered data.

PenTaFH
29/09/11, 9:19 pm

So, I guess America as a collective is not at all partaking in the BF3 Beta then. Damn, Battlelog may suck my nether regions, but that game is gooood.

freedoms_stain
29/09/11, 9:49 pm

Skyrim is so low on that list I can’t take it seriously.

Erthazus
29/09/11, 10:28 pm

surprised about SKYRIM.

and i think Sony’s marketing works really bad if people want more NFS: the Run (which is developed by the shittiest NFS studio) than Uncharted 3.

I mean, thats just a 100$ failure from SCE.

hitnrun
30/09/11, 7:35 am

Some of that is just a matter of genre and marketing cache. CoD has reached Madden-esque levels of market awareness and has become a household word. No mere video game like Skyrim or Uncharted is going to come anywhere near that, at least in a poll conducted in September.

Self-identifying “video game players” are no longer the majority market for video games. Go figure.

Fin
30/09/11, 9:01 am

‘xactly. Skyrim and UC3 might sell very well, but they’re never going to have NFS or CoD’s massmarket appeal.