Football Manager 2012 Steam log in requirement sparks outrage

Wednesday, 28th September 2011 02:31 GMT By Brenna Hillier

Fans have not reacted well to Football Manager 2012′s DRM solution.

Eurogamer noted a massive outpouring of rage on the game’s forums – 3891 posts over 39 pages.

Sega representatives responded by citing piracy and the relative ease of activation as justifications.

“Last year we decided against any activation as we couldn’t find a solution that we thought struck a balance on combating piracy and not penalising the genuine consumer,” one response offered.

“We said we’d continue to look for a solution that stopped, or made it very difficult to pirate the game and play it for free. This year we have found what we believe is an acceptable solution.

“We appreciate that the vast majority of people reading this post on the forums are genuine consumers of the game, and that having to activate is not as simple as putting the game in the drive and playing. However we hope that, as a fan of the game, you feel that having to do a one-time activation is worth it to try to prevent others playing the game for free and stealing what you purchase.”

Sega claimed that if just one quarter of those who pirate the game paid up, “sales worldwide would more than double” – a comment which drew eye-rolling responses, and comments along the line of “pirates never pay”.

“We’ve taken this decision because we believe that the steps the consumer has to take are not excessive, and that as a one-time only measure with no tracking or reporting it is not too intrusive. Having worked with Steam for a few years now we also believe that their system is ever improving and gives Football Manager players a good service of free auto-updating, achievements and other great benefits without cost or hassle.”

The physical, retail release of Football Manager 2012 on PC requires a one-time activation via Steam to play. Once activated – which requires a sign up and client install – the game can be played offline.



  1. daytripper

    so some people outraged they cant pirate the game? cheeky cunts!

    #1 3 years ago
  2. Yoshi

    @1 You can still pirate games with the Steam DRM you know.

    #2 3 years ago
  3. daytripper

    at least they are trying to combat it a little anyway

    #3 3 years ago
  4. ShiroGamer

    1 time activation is NOTHING
    it is NOTHING to worry about
    its not like fuckin Diablo 3′s or UBI’s fail always on DRM
    I am quite sure 90% of PC games now require this
    maybe they are overreacting

    #4 3 years ago
  5. alterecho

    I’m sure this outrage is from those who haven’t played any other game than football games. They have no idea of the other DRMs.

    #5 3 years ago
  6. GrimRita

    Who cares?! Im always logged in to steam, so for those who purchase the game, it shouldnt make a difference.

    But come on now Sega – you ARE taking the piss with this game. Small pointless updates to the game, being charged at a full price – you’ve only yourselves to blame.

    I bought last years mess so wont be getting this one.

    #6 3 years ago
  7. Freek

    Not everybody has Steam and to have instal a seperate aplication just to run a game is a legitimate complaint.
    This isn’t going to stop piracy, as with everything, the DRM will simply be cracked by the pirate groups. But legal consumers are left to jump through hoops.

    #7 3 years ago
  8. GwynbleiddiuM

    @7 then those peeps should give Steam a try, I’m sure a large number of them will feel silly for avoiding it.

    #8 3 years ago
  9. viralshag

    FM is a game that a lot of my friends play and I’m one of the only people that out of my group that actually uses Steam. The main thing, if you’re not a gamer in the definition most of us are, Steam is an unnecessary and intrusive program.

    Most people just want to buy this game, install it on their laptop and play away. I imagine there is a good percentage of people that couldn’t give a toss about Steam, how good it is, and why it’s so much better than Origin etc etc.

    This is, in my experience, a game played by a lot of people that wouldn’t consider themselves as “gamers” as most of us do.

    #9 3 years ago
  10. Fin

    This really is a storm in a teacup.

    Instead of buy, install, play, it’s going to be buy, install, activate, play.


    As long as people can just keep clicking next to play it, they won’t notice the difference.

    #10 3 years ago
  11. viralshag

    @10, I think recently we have seen that it’s more than just when people have to install a program they don’t want. Take Origin and BF3 for instance. People kicked up a right fuss about that.

    And I do agree with you, it’s not a very big deal but I think, clearly, to some it is.

    #11 3 years ago

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