Tue, Sep 27, 2011 | 18:43 BST
Bioware: “Aggressive” post launch plans for SWTOR include fan feedback
Bioware co-founders Ray Muzyka and Greg Zeschuk have emphasized that the firm has no plans just to sit back and relax after it launches Star Wars: The Old Republic, reassuringly stating that an MMO is itself a long-term commitment.
Speaking in an interview with GI.biz, the good doctors said that there are post launch plans in place for the title, along with plans to incorporate fan feedback into future expansions and updates.
“It’s a long term commitment, that’s the way we’re looking at it,” said Muzyka. “It’s definitely not a fire and forget but more of a… we have a really aggressive plan post launch to build content and take the feedback to heart that we’re getting from players and what they want for continued expansions, and use that feedback to build new content, so we’re releasing regular content drops and regular expansions after launch, and really accommodating what the players are asking for, dependant on what they find most fun in the game.”
Adding content to an MMO on a regular basis is something consumers expect when playing a monthly sub – something Bioware is well aware of, and it plans to accommodate said expectations.
“We’ve surveyed users, know a lot about what they expect, and that’s actually one of their expectations,” said Zeschuk. “So the two really big expectations from users are one, that really good reliable service and number two, is constant content. So we’re asking for them to stay with us for years, so we reciprocate by giving them stuff to do for years, and that’s a fair trade and that’s very important.
“Like Ray said it’s ultimately driven by them, finding what they like the most. We may have plans right now but after we’ve launched for a few months we might go ‘whoah, we never expected that this would be so popular, we’ll make more of these and less of these.’
“It’s very fan driven. It’s not reactive, you watch what people are doing and you learn. One thing that we’ve done with the testing that’s really interesting also is that we’ve changed people’s behaviour. So you can test how often people are grouping, and you change the content and they group a different amount, based on what you’ve done. So you can actually adjust their behaviours based on what you give them to do in the world, so you can gently direct them where you want them to go but also see what they do a lot of.”
SWTOR launches on December 20 in the US and December 22 in Europe.