“This is a hits-based business; if you’re at the top of the charts, you can be very successful, but if you’re in the middle of the charts, you’re likely to lose money. And the bets are getting bigger and bigger, so most independent studios can’t afford multiple “not hits” in a row. We’re lucky to have some stability from our engine technology business, and even luckier to have had great success in multiple platforms and genres.” – Epic president Mike Capps on the challenge of remaining independent to Forbes.
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