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Battlefield 3 pre-orders hit 1.25M, SWTOR still on for Q4

Wednesday, 7th September 2011 21:30 GMT By Stephany Nunneley

During the Citi 2011 Tech Conference on Wednesday, September 7, Electronic Arts CFO Eric Brown announced that Battlefield 3 pre-orders have hit around the 1.25 million mark, and are tracking ahead of previous Battlefield games.

“To date we have about 1.25 million preorders on Battlefield 3, so it’s still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to preorders in the same number of weeks till launch,” he said during the conference, which was listened to by Gamasutra. “So it’s doing very well.”

For comparison and reference, Bad Company 2 moved 5 million units as of May 2011 across all formats. The firm also plans on spending oodles on marketing, and has plenty set aside for its budget.

“We have a pretty extensive campaign planned for Battlefield 3,” he said. “We have the advantage of a two-and-a-half week early launch window versus our competitor [Modern Warfare 3], and we intend to use that.”

Brown also said during the conference that Star Wars: The Old Republic is still aiming for a Q4 release, but, as the firm mentioned earlier in the year, it is prepared for a possible slip into Q1 2012.

“We have a date set internally, with a lot of assumptions around it,” he said. ”We’re not done until we’re done. … We’re not going to know with enough certainty to publicly announce a release date, until later this month or sometime in October.”

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4 Comments

  1. Maximum Payne

    So was it really worth all those exclusive pre order shit for 1.25 mil ?

    #1 3 years ago
  2. nofear360

    @ 1: You have to keep in mind that that ” pre order shit” exists not only to get as many pre-orders as possible for EA, but also so that retailers can woo consumers. In other words, retailers demand such practice from publishers, so that they can generate as much traffic as possible. No pre-order bonus or not as good as that of other retailers? OK then, we’ll give more shelf space to MW3, since they are treating us better.

    #2 3 years ago
  3. SCABofSCABS

    @2 word.

    #3 3 years ago
  4. endgame

    and u guys still have to take in account 2 things: 1. the open beta is not out yet and 2. we r still almost 2 months away from release.

    me for example, even though I’m a hardcore BF fan I have not preorder it yet. I will do it only a couple of weeks before the game launches.

    #4 3 years ago

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