Tue, Sep 06, 2011 | 18:43 BST
New PSP SKU aimed at “teens and much younger”
SCEE’s Jim Ryan has said the budget PSP mode unveiled at gamescom last month is aimed directly at the younger market.
Speaking with MCV, Ryan said the £89 price-point will help “lift off” sales of the device, and with the exclusion of wi-fi, Sony was easily able to lower the price of the handheld.
“You will see the audience skew younger,” he said. “At €99/£89 it will make a great Christmas gift. If we are going to take PSP very young – teens and much younger – they are happy to just play the game. If taking wi-fi out is the price to pay, we’re happy to.
“The €89 price tag is a real barrier that we’ve got under which will help us lift off.”