Rage gets a lengthy cameo on Breaking Bad

Saturday, 3rd September 2011 16:48 GMT By Andrew Groen

Taking a momentary break from its methamphetamine-focused storylines, a recent episode of Breaking Bad featured this relatively long sequence of Jesse Pinkman playing id Software’s Rage.

He’s even using a fictional motion-based light gun to play, a device which Bethesda and id have confirmed is entirely made-up. There’s probably a solid thirty seconds of Rage footage here, and just when you think it wont end up being product placement, they hit you with three good looks at the logo.

Thanks, Joystiq!



  1. rainer

    It wasn’t full on product placement but something commissioned for the show as they wanted such a scene in there, AMC is a subscriber network so isn’t as dependant on product placement.

    #1 3 years ago
  2. DSB

    I read about this over at Quarter to Three. What a shame. Breaking Bad is pretty much the best show since… TV.

    Pretty stupid to break the wall with that sort of thing.

    #2 3 years ago
  3. Phoenixblight

    Breaking the wall?

    Its not like this is Star Trek or Firefly, or any super high fantasy show its based on reality and with current issues that are going on so this game ties with that especially with what the person is going through it works.

    And like Rainer said AMC is subscriber based it doesn’t need product placement.

    #3 3 years ago
  4. DSB

    Fiction / Reality

    The slash is the wall. People know when they’re watching an ad.

    It’s pretty naive to think that AMC doesn’t want to get their episodes paid for by advertisers, no matter how they fund their network as a whole.

    #4 3 years ago
  5. Phoenixblight

    Well that would be the first ad placement I have seen on that show or any of their shows.

    I am sure if they wanted more money that EA or Activision would have gladly paid for it but instead they went with ID’s Game. Interesting….

    #5 3 years ago
  6. DSB

    So the cost of product placement advertising is determined by the net worth of the company?

    Odd that the big companies can stay afloat with those kinds of proportional expenses.

    #6 3 years ago
  7. The_Red

    The best would be The Wire. BB is in the top 10 though :)
    I wasn’t really interested in Rage but Breaking Bad cameo!? That’s an awesome series and I won’t mind this kind of ad.

    #7 3 years ago
  8. Phoenixblight


    No I am saying that both EA and Activision have bought SUperbowl ad time which we all know that’s not cheap to advertise their game when AMC Breaking Bad uses Rage instead. If they wanted money they would have gone to the bigger fish than ID.

    I am just saying that they wanted Rage because I have not seen ad placement on any of the shows I watch on AMC which are Breaking bad and Walking Dead.

    #8 3 years ago
  9. DSB

    @7 Naaaah, The Wire isn’t the best. It was great though. Just not as great as Generation Kill or Treme.

    @8 Well that’s a good question. Zenimax isn’t publicly traded, so there’s no way to know what they’re worth, but I don’t think they’re strapped for cash.

    I wouldn’t say it’s a particularly artistic decision though.

    #9 3 years ago
  10. Fin


    Nah bro, The Wire is the best show since TV, like the man says.
    Generation Kill and Treme and good, but nothing compared to Wire.

    #10 3 years ago
  11. onlineatron

    Breaking Bad is classy even whilst shilling out. The lighting, cuts to Gale, ‘retry/quit’ part all added something to Jessie’s character and struggle. Brilliant.

    #11 3 years ago

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