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Konami calls for ceasefire in UK price wars

Friday, 2 September 2011 04:12 GMT By Brenna Hillier

Konami’s European arm sees the worth of the UK games market diminishing if retailers continue competitively undercutting prices.

“UK games pricing is very poor. Retailers are always reducing prices and the profits for publishers are getting smaller,” the publisher’s European head Kunio Neo told MCV.

Neo said Konami is better positioned than other publishers because it looks to wider European sales.

“We’re based in Germany and despite the economic conditions in many other countries, Germany is doing alright. So we’re not as affected as a US publisher that has a UK office. They’re suffering because they focus their sales on the UK,” he explained.

In response, a spokesperson for an unnamed publisher said he’d be glad to skip phone calls from irate, undercut retailers, but sees benefits as well.

“There’s nothing I can do. Legally I can’t make them put prices up. While it can be frustrating, the result is that we do sell more boxes,” he or she said.

“Other firms talk about devaluing the market, but I bet they don’t mind when they see how many extra units they’ve shifted. The sheer number of UK games retailers means shops are having to be more aggressive with prices.”

The UK is one of the few Western territories where publishers and platform holders regularly shy away from setting recommended retail prices; it also boasts one of the largest concentrations of competing retailers.

Thanks, GamePolitics.

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25 Comments

  1. JimFear-666

    raise the price and no one will buy your game idiot…

    #1 4 years ago
  2. triggerhappy

    Interesting. A brand new standard edition game delivered to my door from amazon sets me back £35, which I think is just right. I got Human Revolution from greenmangaming.com and paid a measly £23 for the PC/STEAM version. Sorry… just had to add that in there :P

    #2 4 years ago
  3. Night Hunter

    STFU Konami. This is the best part:

    “We’re based in Germany and despite the economic conditions in many other countries, Germany is doing alright.”

    Yeah, because in Germany or here in Austria a new game will cost you 60€ or more, sometimes even 70€, thats about £52/£61. And then at least at the big retailers the prices just don’t go down for months, sometimes you still pay the same price after a year. So yeah, Germany is doing allright, still I buy all my games in the UK because if I bought them over here I would have to buy used games …

    #3 4 years ago
  4. StolenGlory

    Kunio Neo is an awesome name!

    Just putting that out there :)

    #4 4 years ago
  5. viralshag

    I have a few friends dotted about Europe and some of the prices they pay is astronomically high and quite ridiculous. One of my friends, in Norway, said that his gaming would suffer greatly if it wasn’t for Steam as retail shopping would just be too expensive.

    I have no problem paying the usual £39.99 for a brand new console game, I personally think that is the max I would pay these days. If I can get it cheaper, I certainly wouldn’t complain. It is getting harder for me to go to retail for console games these days, if it is on Steam I will usually go for that option.

    Personally, I think the UK has some of the best and most reasonable pricing for games. Like people said above, if you put it up any more and I will be visiting even less than I do now.

    #5 4 years ago
  6. Ireland Michael

    To provide an Irish perspective, the average game here launches for €49.99.

    In dollars, that’s roughly $71.

    Yeah, cheap country we have here.

    #6 4 years ago
  7. viralshag

    @ 6, How much is that in Leprechaun Gold?

    I’m joking! Obviously. Please don’t think of me as some bigoted racist haha.

    #7 4 years ago
  8. Ireland Michael

    @2 Two shillings.

    #8 4 years ago
  9. Christopher Jack

    @6, $100-110 here. I want the exact same thing that’s happening in the UK to happen here, both GAME & EB Games keep everything at the max RRP & rely solely on trade ins or those with deep pockets. JB hi-fi is the only competitive retailer here- not that they have to do much, just drop the occasional game to $89.

    To prove my point http://www.game.com.au/preorderspecial

    #9 4 years ago
  10. TonyF

    In France, the costs of the more expensive games reach 69,99€, which is about $99,74 or £61,55. The average price is between 59-69€. Don’t play the victim Konami, your pockets are pretty full in Europe…

    #10 4 years ago
  11. Lewis247

    What the hell are they talking about? In the Uk certain big blockbuster games are still high as fuck in pricing. Some retailers still sell modern warfare 2 for £40+.

    So basically what he is saying is games should be more expensive that what they truly should be, so they get more money out us…

    Anyway, Konami have no fucking right to complain. People buy their games and they should be happy about it. Feel bad about the game companies whose games are pretty decent but fail to make good sales.

    #11 4 years ago
  12. xino

    is this guy crazy!?

    we are all suffering here in London
    wtf?

    increase in:
    food prices
    travel prices aka the farking Oyster and train ticket
    house prices
    car insurance!
    congestion charges
    wtf is all this sh*?

    London is a terrible place to live right now as everything is so expensive!

    And this guy is telling us that games prices in UK are too cheap, good luck raising the price and see who will buy the game.

    Originally I used to buy preowned games from Gamestation, now that I have money most of the time I try to get games day 1 release.

    The recession is bad and encomony is bad, I’m still trying my best to support the industry. Lately I’m renting games now, due to too many trash games coming out.

    #12 4 years ago
  13. TonyF

    @xino : yep, I went to London last year, the ticket price in the underground is hallucinating ! But all countries have their difficulties nowadays, and hearing that game prices are too low, screw you Konami. Maybe you could just higher the quality of your game, and then people will buy more.

    #13 4 years ago
  14. viralshag

    I’m gonna agree with #12, living in London is currently a pain in the arse. If you don’t have an Oyster card… well boy, you better have a small fortune to get around. £4.00 for a train, £2.20 for a bus… what a joke. It’s not even like the services are worth that cost with crap timetables and over crowding. God knows how we will cope suring the Olympics haha.

    And don’t get me started on trying to find somewhere decent to live. £700 a month for a boxy studio flat with just a microwave and sink for a kitchen… gtfo, brah!

    #14 4 years ago
  15. AHA-Lambda

    ok someone please explain this to me but how does a retailer discounting a game affect the publisher here? Stores tend to discount to get rid of excess stock or for loss leaders to get people into their stores, which i can see other retailers could bitch about but why publishers?

    Once the retailer has bought copies of the game to sell to the public, shipped from the publisher what is it to them if they discount it? Surely konami in this case still gets their money as they always would have =/

    sorry if that sounds daft but i’m trying to figure this out in my head.

    #15 4 years ago
  16. viralshag

    @15, Nah you’re not the only one. The relationship between publishers and retailers has always been bit of an unknown to me too. Because you’re right, if a retailers purchasing department buys, say, 1000 copies of a game, isn’t that done and paid for?

    That’s why I assume some games that initially sell so poorly get dropped to sale price so early, for the retailer to try and make back some of the money spent on stock?

    #16 4 years ago
  17. DSB

    It does sound very strange.

    But it seems like he’s talking about pricing as a whole, across the board. If all the stores are setting precedents by selling stuff cheaper and cheaper in general, then Konami would have to accept it or say goodbye.

    You can’t be selling EA, Capcom and Square Enix games for 35 euro a pop, and expect to sell a Konami game for 50.

    Look at stores like Play for example. The cuts they do go beyond simply being a Jersey company, and then you have Amazon and others playing catch-up, which ultimately means less money for publishers.

    I don’t know what Konami are doing, but given all the grabs for money that publishers are rolling out these days, my sympathy is somewhat lacking.

    #17 4 years ago
  18. Ireland Michael

    ITT: People suddenly realising that what consumers want isn’t what Corporate wants.

    #18 4 years ago
  19. OrbitMonkey

    Can’t even remember the last game of Konami’s I purchased brand new… I think it was MGS4…& I felt cheated then!

    #19 4 years ago
  20. DuckOfDestiny

    Game prices are being reduced! Where?

    Whenever I go to any of the shops in my area all the games are priced around £35-40. Even games which have been on the market for some time are still usually £30+.

    Still, I can’t complain, it’s not like I buy any of them, I do all my game shopping on Steam.

    #20 4 years ago
  21. Len

    @12&14: Try living in NY, it’s even bloody pricier than London.

    I import a lot of my games from the UK now as just cheaper as you know the price will be slashed a few weeks after launch, never seems to happen here much at all.

    #21 4 years ago
  22. DSB

    @20 “Whenever I go to any of the shops in my area…”

    There’s your problem.

    If you go to a brick and mortar store, then you’re asking for the highest price around. You’ll not only be paying for your game, but you’ll be paying for their rent, their heating, their paychecks and everything in between.

    You can’t expect to go to a brick and mortar store these days and get a good deal, unless you’re dealing with something like Walmart or Best Buy.

    @21 Amazon.com dude. Even if you don’t get free shipping, it’ll still be cheaper than an import, and with no risk of paying levvies.

    I love being in the US when it comes to buying stuff on places like Amazon. It’s between 25-50% less than anything in Europe. I can easily save 200 dollars on an iPod touch, just in a brick and mortar.

    #22 4 years ago
  23. ruckus

    “The UK is one of the few Western territories where publishers and platform holders regularly shy away from setting recommended retail prices”

    Isn’t that because it’s illegal?_?

    #23 4 years ago
  24. freedoms_stain

    Sounds like he’s calling for price fixing, which is illegal here.

    #24 4 years ago
  25. Len

    Ta DSB, I’ll take a look at the prices. Usually get it delivered to my UK address and fwd’d on.

    #25 4 years ago

Comments are now closed on this article.

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    Five Nights at Freddy’s 3 released yesterday, and many fans theorise that it marks the end of the series. Five Nights at Freddy’s developer Scott Cawthon has released a new teaser image on his website, but rather than pointing to a new game, many fans believe the teaser signals the end of the series. The […]

  • Source 2 announced, will also be free

    Valve has formally unveiled Source Engine 2, the third major engine to go free to developers at GDC 2015. Source 2 is the successor to the engine Valve has been using since Counter-Strike: Source and Half-Life 2. Valve didn’t have much to say about the technicalities of this long-awaited release. It is apparently focused on […]

  • SteamVR: Valve’s Lighthouse tech allows you to walk around while playing

    SteamVR’s key differentiator is a piece of tech allowing headsets to connect with other devices for extra accurate, room-scale tracking. Valve has announced a new bit of technology called Lighthouse, which it is making freely available to any hardware manufacturer. Like the extra tracking LEDs on Sony’s updated Project Morpheus, Lighthouse improves the headset’s accuracy, […]

  • Steam Machines, Controller, streaming box to launch in November

    Steam Machines will finally become a reality before the end of the year. Valve’s living room PC systems will release in November, the company announced today. Well, I say Valve’s – the idea behind Steam Machines is that a number of manufacturers will offer variously priced systems. Alienware and Falcon Northwest are among the dozen […]

  • Telltale veterans form new team, announce teen thriller Oxenfree

    Oxenfree is a supernatural teen thriller from some of the team behind Telltale Games’ award-winning adventures. New indie Night School Studios unveiled Oxenfree at GDC 2015. It tells the story of a group of friends who accidentally open a “ghostly rift” at an overnight party on the coast. Night School, which is made up of […]

  • PS4 global sales now stand at over 20.2 million

    The PS4 has sold 20.2 million units worldwide. Sony announced the new PS4 sales milestone at GDC 2015 today. It’s a hell of an achievement and salt in the wounds for Microsoft, which hasn’t updated us on Xbox One sales since it shipped “almost” 10 million back in November last year, and has fallen back […]

  • PS4 VR headset Morpheus out in 2016, capable of 120 FPS – video

    Sony’s VR headset Project Morpheus has some impressive grunt. Virtual reality and Morpheus were the heart of Sony’s GDC 2015 presentation today, ahead of its newly announced first-half 2016 comemrcial launch. SCE Worldwide Studios boss Shuhei Yoshida detailed the headset’s impressive capabilities, notably the fact that it can handle 120 FPS VR games. The PS4 […]

  • Papo & Yo developer making a VR game about dinosaurs

    Some days you write a headline and it makes you so happy that that you have to do a little chair dance, you know what I mean? Papo & Yo developer Minority Media, whom I would personally go to the wall for after they cut out my heart and stomped on it via the medium […]

  • Wasteland 2, Shovel Knight and more in big ole bunch of indies coming to Xbox One

    Xbox One owners are about to receive a pile of great new indie games. At GDC 2015, Microsoft revealed a list of new indie games headed to Xbox One. Some of these titles have already released on other platforms, so it looks like Microsoft has really relaxed the parity clause of ID@Xbox – or perhaps […]

  • Here’s an indie VR game made with Unreal Engine 4

    GDC 2015 is blowing up with indie games, VR and Unreal Engine 4, so here’s a video combining all three. Loading Human is a virtual reality adventure from indie developer Untold Games. It’s in the works for Mac and PC, and Sony has given an early green light for Project Morpheus, too, so expect it […]

  • GTA Online: Daily Objectives and Adversary Mode coming next week

    Heists aren’t the only thing coming to GTA Online next week: players can also expect Adversary Modes, new Daily Objectives and other Freemode activities. GTA Online’s Adversary Modes are new PvP modes which feature a range of competitive challenges and will unlock as players progress through Heists. Here’s a rundown straight from Rockstar: Come Out […]

  • Syndicate is the latest free game download on Origin

    The latest free title to be added to EA’s Origin service is 1993′s Syndicate. For a limited time, you can download the game for free and keep it, much like previous titles such as Theme Hospital. The isometric, real-time, tactical-action game was developed by Bullfrog Productions and released in June 1993. It is a favorite […]

  • Ancient Labyrinth DLC for Lords of the Fallen now available

    The Ancient Labyrinth DLC for Lords of the Fallen is now available for PC, PlayStation 4, and Xbox One. It will run you $7.99 and builds upon the existing lore, characters, and storyline. Have a look at some new screenshots in the gallery below.

  • Shadowrun Online gets a name change and release date

    Shadowrun Online developer Cliffhanger Productions has announced the game’s name has been changed to Shadowrun Chronicles: Boston Lockdown and a release date for April has been set. The new title was formed via the developer and its Kickstarter backers, with the goal being to let those unfamiliar with the game know by the title alone […]

  • Amazon hosting Rockstar and 2K Games sale

    Amazon is hosting a Rockstar Games and 2K Games sale with discounts Max Payne titles, Bully and more. Here’s just some of the offerings listed: Manhunt 2 PC Download $3.00 Max Payne 3 PC Download $4.00 Bully: Scholarship Edition PC Download $3.00 LA Noire Xbox 360 $2.95 L.A. Noire: The Complete Edition PC Download $6.00 […]

  • Destiny weekly reset video shows off Inferno Crucible gameplay

    We have a gameplay video featuring Inferno Crucible gameplay featured in the Destiny weekly reset for you. In it, Arekkz Gaming gives you a look at Inferno Crucible and goes over the various intricacies. You can read up on the weekly reset through the links.

  • Resident Evil: Revelations 2 Episode 2 available from today

    Episode 2 for Resident Evil: Revelations 2 is now available. If you’ve purchased the Complete Season, you’ll be able to download Episode 2 on PS3, PS4 and Xbox One. Steam players should see the episode go live around 9-10pm PST, and Xbox 360 owners should be able to download very early tomorrow morning, per Capcom […]

  • Here’s a sneak peek video for Warhammer: End Times – Vermintide

    Fatshark Games has released a sneak peek video for its upcoming Games Workshop title, Warhammer: End Times – Vermintide. Vermintide is a FPS, co-op action title coming to PC, PlayStation 4 and Xbox One, and its set during the End Times of the Warhammer universe in the city of Ubersreik. Warhammer: End Times – Vermintide […]

  • Call of Duty: Advanced Warfare video shows Ascendance DLC early access weapon

    As you know, Xbox Season Pass holders now have early access to the Ascendance DLC Pack bonus weapons for Call of Duty: Advanced Warfare. Now you can watch a trailer for the weapon. The OHM directed energy hybrid weapon can switch between an LMG and Shotgun “on the fly,” and it also includes the OHM-Werewolf […]

  • March PS Plus games include OlliOlli 2, Oddworld: New ‘n’ Tasty, more

    March PlayStation Plus titles have popped up on the PS Plus page. Noticed by NeoGAF user skynidas, the titles include: OlliOlli2 (PS4/VITA) Valiant Hearts: The Great War (PS4) Oddworld: New ‘n’ Tasty (PS4) Counterspy (PS4/PS3) Papo & Yo (PS3) Sherlock Holmes: Crimes and Punishment (PS3) A notice has also been posted on the EU PS […]

  • Sci-fi horror game Caffeine will release on Xbox One, PS4 alongside PC – new trailer

    Caffeine creator Dylan Browne has announced the Unreal Engine 4 game will be released on Xbox One. The game will be published through Microsoft’s Indie Program. As previously announced, it is also coming to PC and and now PlayStation 4. Caffeine is a sci-fi horror game which stars a young boy who has been abandoned […]

  • Xbox 360 Preview program invites going out this month

    Much like the Xbox One Preview program, starting early this month, invites for the Xbox 360 Preview program will start rolling out. Select invitees will be able to join program directly from their Xbox 360. A special Xbox Live message will be sent, directing users to head over to their Settings page. Further instructions are […]

  • Tron: Legacy director in negotiations for Gran Turismo film

    Tron: Legacy director Joseph Kosinski is said to be in early negotiations to direct the Gran Turismo film. This is according to the Hollywood Reporter, which states Michael De Luca is still slated as one of the producers alongside Matt Milam, Dana Brunetti, Josh Bratman, DeVon Franklin and Elizabeth Cantillon. Plot details are still unknown […]

  • Fifth add-on pack for Alien: Isolation is available for download

    The Trigger, which is is the fifth add-on pack for Alien: Isolation, is available to download from today. In it, players will “compete against the clock” across three new maps in Survivor Mode. Set before the events of the main game, players step into the shoes of Sevastopol Station’s Ricardo who will do what he […]

  • HBO Go app now available on PlayStation 4

    Sony has announced the HBO Go app will be made available for download later today for PlayStation 4. The app works just like the PS version. Now you can watch True Detective, Game of Thrones, Veep and more through your console. Information on installation is available through the PS Blog.

  • Skyrim mods no longer restricted to 100MB in size

    Bethesda has announced a beta for Creation Kit update 1.9.33, lifts the 100MB size restriction for Skyrim mod makers. The beta is for both Skyrim’s PC launcher and the Creation Kit which will allow for unlimited file sizes. Here are the notes: Creation Kit 1.9.33 Update Creation Kit now supports unlimited file sizes for mods […]

  • Mad Max release date set for September, PS3 and Xbox 360 versions canned

    Mad Max from Just Cause developer Avalanche Studios has been given a September release date, along with the new of a last-gen cancellation. The axing of the PlayStation 3 and Xbox 360 versions were announced via Game Informer. Mad Max is the magazine’s featured game for the April issue. Avalanche, according GI, nixed development on […]

  • MGS 5: The Phantom Pain out in September, Kojima “closing the loop” on saga

    Metal Gear Solid 5: The Phantom Pain will be released in September, according to an IGN Italy video, which also features Hideo Kojima discussing “With Metal Gear Solid 5, I’m finally “closing the loop” on the Metal Gear saga. The video has since been removed, but an image cap of the date is posted above. […]

  • Forza Horizon 2 Rockstar Energy Car Pack now available

    The Rockstar Energy Car Pack for Forza Horizon 2 for Xbox One is available now, alongside the free car for March. The free car is the Acura Integra Type-R, and the Rockstar pack included the following vehicles: 2014 Volkswagen Beetle GRC 2015 Subaru WRX STI 1996 BMW 850CSi 2015 Jaguar XFR-S 1970 Volkswagen #1107 Desert […]

  • 3DS firmware update kills web browser exploit

    Nintendo has issued a 3DS firmware update which fixes a web browser exploit that was being used to run pirated Game Boy Color ROMs since January as well as inject code within downloadable games. Another piece of code, per Eurogamer, changed the setting on the handheld to make it region-free. The exploit was only available […]

  • Unreal Tournament video shows updated textures on Outpost 23

    The latest footage from Epic’s new Unreal Tournament has surfaced, and it shows off the game’s first high-textured map which is called Outpost 23. As you can see from Zaccubus’ video, its the same are which Epic showed in the flythrough video from last year, only with updated textures and some new areas outside. The […]

  • Final add-on for Sunset Overdrive arrives in April

    The final add-on for Sunset Overdrive, Dawn of the Rise of the Fallen Machines, will be released in April. On April 1 to be exact. No, that’s not an April Fool’s joke from Insomniac Games either. Below, you can watch a fist-look at the new story, area, and traversal mechanic.

  • Heroes of the Storm playable at EGX Rezzed

    Heroes of the Storm will be playable at EGX Rezzed. This will be the first UK public hands-on with the online team brawler. Blizzard will also host giveaways and friendly tournaments at its stand. Tickets for all three days of Rezzed are still available, and you can purchase a pass through the official website. EGX […]

  • PES 2015 Data Pack 4 coming next week with Winter Transfers, new faces

    Data Pack 4 for Pro Evolution Soccer 2015 has been dated, and it updates the game with Winter Transfers, new player faces, and additional stadiums. The latest free update contains real-time player transfers made within the January window, and player ratings have also been updated. Additionally, a number of improved likenesses to key players will […]

  • Here’s the changelog for Dragon Age: Inquisition Patch 5

    Notes for upcoming Patch 5 for Dragon Age: Inquisition have been posted, noting improvements to gameplay and stability, and the new features outlined back in early February. Along with the new party storage system added to the Undercroft at Skyhold, players also have the ability to adjust the size of subtitles. Below you will find […]