Activision exec explains why Call of Duty will continue growing

Friday, 2nd September 2011 22:17 GMT By Andrew Groen

The Call of Duty series faces more challenges than ever this year. They’ve got stiff competition in Battlefield 3, the loss of much of Infinity Ward, and increasing series stagnation. But Activision thinks they’ll actually keep growing.

Activision executive Jaime Berger explains how in the video below at around 3:55.



  1. nofear360

    “The install base for HD consoles continues to grow dramatically, just this year alone…” Uhmm… yeah.

    #1 3 years ago
  2. GrimRita

    You know what. I havent touched a single CoD as they do nothing but port it to the PC. If they actually made a decent PC game, I would probably jump from Battlefield.

    The one thing that has impressed me, is Activisions drive to turn CoD into a cash cow by releasing lots of maps, updates etc*

    *for a small fee!

    Where DICE/EA release a half baked expansion in Vietnam, break everything they fixed with the vanilla BC2(excluding hitboxes and bullet proof leaves)and leave it to rot.

    #2 3 years ago
  3. Yoshi

    I’ll copy and paste what I said in the last COD related post.
    Unfortunately they don’t need to as people will still buy it. The thing I don’t understand about IW is that, even though they know it’ll sell like hotcakes they still don’t use that to help themselves. It’s like, they win the lottery but then live life doing nothing. I would prefer to win the lottery and then LIVE LIFE XD instead of do nothing. It’s so bloody depressing to see developer talent just being wasted.

    In other words, they’re not growing as they’re being lazy and not challenging themselves because they don’t need to as it’ll still sell.

    #3 3 years ago
  4. rhsrhrthrheag

    Come go and see, will not regret it Oh look


    #4 3 years ago
  5. Gama_888

    Havent watched the video, just going by what the title says.

    But i dont think Cod will grow anymore after MW3. Most of the people i know switched back to Mw2 once they got bored of Black ops, so i imagine after MW3 a lot of people will give the next iteration a miss.

    #5 3 years ago
  6. Kuwabara

    Any executives left in gaming who arent jewish?

    #6 3 years ago


    Pick an industry…

    Any industry…

    #7 3 years ago


    Who said they’ve done nothing??

    The way I see it, they’ve ignored the visuals in order to put as much into the gameplay as possible.

    I’d much rather have much better gameplay that looked the same than a much better looking game with the same gameplay.

    #8 3 years ago
  9. Christopher Jack

    @8, I don’t see how the gameplay is any different from it’s prequels, it’ll have the exact same physics, only difference will be the maps & weapons.

    #9 3 years ago
  10. Yoshi

    @8 Care to explain how they’ve advanced in gameplay? Plus I wasn’t even focusing on graphics, I was talking about in general, all aspects that could and should have been improved on, graphics, gameplay etc etc.

    #10 3 years ago

    @ 9&10:

    Gameplay seems very different to me. New killstreaks, different killstreak system, loads of new weapons, weapon upgrade system, class system, clan perk system, new gametypes, new gameplay style focused maps, rebalancing, all new spec ops, etc.

    In fact, it’s the potentially huge differences that have been keeping me undecided on how good I think the game is actually going to be up until now…

    Check out this opinion piece from SeaNanners for a quick mention of some of the changes.

    I do agree that there is very little visually that would seperate this from MW2, which is a little disappointing, but I’ve got a feeling that it’s going to feel strange and limiting going back to previous CoD’s once getting used to MW3, as is usually the case with a new release.

    #11 3 years ago
  12. Dralen

    It’s not really different. All they have done is seperated perks into classes, and then added perks to guns (also kept the BO customization) and called it a weapon upgrade system.

    #12 3 years ago
  13. DSB

    Killstreaks were a huge gamechanger in MW2, in my opinion. They’re in most of the other games as well, but they simply aren’t as huge or exciting. It’s probably the best carrot I can remember seeing in an online shooter.

    And I think it’s a terrible idea to change a succesful online shooter, simply for the sake of changing it. The name of the game from Counter-Strike, through Battlefield 1942, to Team Fortress 2 has always been to get the basic formula right, and tweak it.

    Of course you can damn CoD and Battlefield for doing their tweaking through highly priced games with yearly or bi-annual iterations, but they’re essentially doing the same thing, even if I don’t personally agree with the direction it seems to be going in CoDs case.

    #13 3 years ago
  14. Ireland Michael

    It’s perfectly okay for something to grow, but tumours keep growing too, and that doesn’t make them a good thing.

    A turd is still a turd, no matter how large the manure pile.

    #14 3 years ago

    I’ve noticed that MW3 appears to have kept the ‘killstreak kills add to your killstreak total’ mechanic.

    I thought the way BO did it was better, tbh, but I suppose it depends on how powerful the killstreaks are.

    #15 3 years ago
  16. OrbitMonkey

    @14 Y’know I get the slighest feeling your not a fan of COD… ;)

    @15 If I’d read.this correctly, you won’t choose your own killstreaks, but be rewarded them depending on your in game actions… A bit like the Medal Of Honour multiplayer… Is that right?

    #16 3 years ago

    You have 3 classes, each with their own individual set of tailor-made killstreak rewards to choose from.


    Bowling gave an example where two of the classes each had a juggernaut reward after a 14 killstreak, but each juggernaut reward was different, depending on the class.

    See here:

    #17 3 years ago
  18. DSB

    Classes, in CoD? The fun part used to be that you weren’t pigeonholed like that. It was the make-your-own-asskicker game.

    I don’t like where it’s going. Don’t like it one bit.

    #18 3 years ago

    Well, looks like they’re pandering to the can’t-aim-whingers, by trying to force feed them the fact that you can be a ‘support guy’ and still do well in MW3.

    Having said that… It could open up a completely new style of playing the game with people focussing on helping others to get kills instead of just being cannon fodder.

    On another note, I also just realised that the new Kill Confirmed gametype looks to have made camping almost completely redundant. You actually have to collect the dog tags of the people you shoot to get the kill, so sitting in a dark corner just isn’t going to work.

    That could end up being my favourite gametype!

    #19 3 years ago
  20. DSB

    I like campers though. It feels so good to put a few rounds through a wall where you know they’re just sitting pretty, and easily killing them every time they try it. Or tossing a flashbang within inches of their feet only to walk around and look at them for 2,5 seconds, just to prove a point, before blowing their brains out or stabbing them in the face.

    I am turning into a caveman though. This whole changing things up is getting to me. I didn’t dig Black Ops, and this seems to be another panicky attempt at trying to reinvent the wheel, when the wheel you had clearly works for a significant ammount of players.

    The matchmaker was never a problem on the PC, and the killstreaks obviously didn’t push people away either. It’s just anonymous whining by people who obviously aren’t capable of influencing the actual statistics. Until the recent sale, MW2 was consistently the most played CoD on the platform, and at least in my case, that’s little wonder.

    I’m worried about what the next big letdown will be. More HP so people can feel better about not dying when they do something stupid?

    #20 3 years ago
  21. OrbitMonkey

    LOL, can you seriously see anyone who’s been playing this series since COD4 EVER choosing support?

    Assault all the way baby, want my M4 with noobtube goodness :D

    Completely agree about Confirmed kill, sounds delicious ;)

    #21 3 years ago
  22. DSB

    @21 Well see, doesn’t that mentality also kinda tie into the CoD teachings that BIGGER, FASTER and LOUDER is always better?

    To me that’s what the killstreaks went a very long way to produce. They turned it up to 11 with all the shit coming down from the sky, and in my opinion, it was awesome to be running around a map in an online game where helicopters are buzzing around my ears and gunships are tossing up huge plumes of smoke.

    To me that was a pretty important part of the experience, and I have a hard time seeing how CoD players could somehow be against that sort of thing. The campaign is basically a shooting gallery whose only real value is delivering insane ammounts of digital pyrotechnics in between the scripted cinematics.

    Blops felt dulled down to me, and I’m thinking this is gonna be more of the same. Wrong way, dudes! Rambo doesn’t suddenly mellow out. Once he’s done fighting the Vietnamese, he goes straight for the Soviets!

    I used to be able to kill an attack helicopter with a predator missile fired from an unmanned drone. Now I’m stuck unleashing dogs on people like some hysterical suburban bitch…

    #22 3 years ago
  23. OrbitMonkey

    Yeah I hear you DSB, but all this pre-release pondering is pissing in the wind. We’ll see come November just how good/bad it is. Just gotta keep that glass half full till then :)

    #23 3 years ago

    Yeah, all these vids and info have got me really looking forward to just playing the game now.

    #24 3 years ago
  25. Dralen

    Isn’t that kill confirmed gametype basically what the Crysis 2 Multiplayer was?

    #25 3 years ago
  26. OrbitMonkey

    ^ Yeah fucking rip off crytek -_-

    #26 3 years ago

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