Sales of PlayStation 3 were up by 65 percent last week in the UK, MCV is reporting.
The increase follows a global price-cut for the platform at gamescom in Cologne last wee, with prices being reduced to £199/€249/$249/¥24,980 following an original price-cut at the same event two years ago.
It comes as Sony kicks off a marketing campaign that focusses on the cuts, with a 5,000-strong poster campaign kicking off across the UK high streets from today.
More on the campaign here.
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