Watch or read Activision CEO Eric Hirshberg’s gamescom keynote online

Friday, 19th August 2011 14:00 GMT By Stephany Nunneley

During gamescom, Activision CEO Eric Hirshberg provided a keynote speech where he discussed, among other things, what he called “mudslinging” from the EA camp over Modern Warfare 3. We posted the story on Wednesday, but now you can watch the entire gamescom opening ceremony along with Hirshberg’s speech here. His part starts at around the 17:55 mark and goes to 39:40, which hits at just under 20 minutes. There is also a PDF of his speech through here, courtesy of OneofSwords.



  1. KAP

    I just watched the Speech, what an amazing speaker.
    Im not a COD player nor, do i really an truelly like Activision but i had to give it up to Hirshberg, he came out with some amazing points.

    If you were to compare the ammount of hours of all gamers have spent in the last week it’ll go as far back as the ice age, three times over. WOW

    #1 3 years ago
  2. DSB

    That’s why they hired him. He’s a smart guy who understands image, pretty much the antithesis of Bobby Kotick.

    Activision just needs to put him forward, and drop their pipedream of a golden few games. That only works for a few cult companies, and Activision is far too big to really make that sort of impact.

    I don’t think they’re gonna have a lot of succes beyond their handful of “sure things” at the moment.

    #2 3 years ago

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