Sony’s research has convinced it there is a market for portable gaming of the kind smartphones can’t yet provide.
“When you look at the type of consumer that’s playing cell phone games currently, it’s someone that enjoys smaller ‘kill time’ gaming and has not gravitated to the larger, richer, deeper experiences that true handheld gaming provides,” Sony’s John Koller told Gamespot.
“We’ve certainly seen that on the PSP, and I know Nintendo has probably commented on it for their products, but as we go toward the PlayStation Vita, I can tell you that as we started looking at that product and the market opportunity several years ago, we saw a real strong demographic for those deeper, richer, console-type experiences.”
The hardware maketing director said the controls which make Vita unique in the portable space set it apart, appealing to both core and casual users.
“That ‘new ways to play’ idea, particularly for Vita, really differentiates from what’s available on mobile phones or tablets and, frankly, what will be available on those platforms over the next three to five years,” he said.
“You’re going to see PS Vita expand what a lot of people believe to be true about handheld gaming, and you’re going to see a lot of those current mobile phone and tablet gamers come over to Vita. We’re very convinced of that.”