EA teases “a couple” of classic property revivals

Friday, 19 August 2011 02:42 GMT By Brenna Hillier

Newly incumbent EA Labels chief Frank Gibeau says the publisher has more than one classic revival in the works.

“We do have a couple of old franchises that we’re looking at right now… reimagining them and bringing them back,” the former EA Games boss told CVG.

“We’ve got 25 years of good IPs and I’ve worked on a few of them in my career like Road Rash and the Strike series. So I have a strong affinity for a lot of the things we’ve done in the past.”

But EA isn’t interested in strip mining old properties, going so far as to cancel an unannounced Road Rash remake which didn’t live up to expectations.

“We kind of have a rule which is you’ve got to have a really good reason to bring something back – what can you do to it that makes it fresh and brings something new to the equation of the franchise?” Gibeau explained, citing Medal of Honor’s update to current-era warfare as an example.

“When we look at Road Rash, the Strike series or some of these other franchises we really challenge ourselves. We can’t just put them on new tech with the same gameplay from ten years ago, we’ve got to have something new. That’s the typical challenge that we have.”

In early 2008, EA announced a partnership with Starbreeze Studios to resurrect an older property. Codenamed Project Redlime, the game has so far gone unrevealed, but is heavily rumoured to be a Syndicate reboot.

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