If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Analyst: PS3 price cut to spur industry

Games industry analysts expect Sony's PlayStation 3 price drop to boost flagging sales and restore confidence.

"It is no secret that the PS3 has been struggling for some time against the Microsoft Xbox 360 in North America (but slightly outperforming in Europe) and this price reduction will undeniably increase hardware and software sales of the PS3 in all regions, both in the short and long-term," EEDAR's Jesse Divnich told Gamespot

The analyst predicted the price cut would have positive effects for retailers, publishers and peripheral manufacturers "across the board".

"It is safe to assume that confidence across the entire industry just lifted," he said.

Wedbush Morgan's Michael Pachter agreed describing the newly-price PS3 as "pretty compelling value" and the cut itself as a "bold move" which could result in a hardware sales spike of up to 30 percent.

Both analysts were cagey on whether Microsoft will follow suit with an Xbox 360 price drop, although Divnich said the PS3's lower cost in comparison to the 250GB Xbox 360 could prove a major draw.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

Comments