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Fils-Aime points to lack of eShop, game drought in 3DS sales dive

Thursday, 11th August 2011 01:57 GMT By Brenna Hillier

Nintendo of America thinks it knows how to rectify the 3DS’s alarming sales stall beyond tomorrow’s price cut.

“First, making sure we have great games,” president Reggie Fils-Aime told told MTV Multiplayer when asked how Nintendo expected to correct the 3DS’s downswing.

“Because, in the end, a platform is driven by the quality and quantity of content to be enjoyed on the platform.”

The executive said Starfox, Mario, and Kid Icarus on the heels of Ocarina of Time represented a shift to a “steady pace” of “very strong content”.

However, he also singled out the console’s initial lack of a “robust digital environment”.

“With the launch of the eShop and now with the launch of Nintendo Video and the launch of Netflix, we believe we’ve addressed that issue as well,” he said.

Fil-Aime admitted Nintendo had banked on stronger sales post-launch despite these issues, thanks to record-breaking pre-orders and day one sales. The imminent price cut, he said, doesn’t suggest the 3DS isn’t worth the initial asking price.

“This is a momentum business. We know we have to have strong momentum going into the holiday timeframe. In order to address that, we’ve taken this dramatic step of reducing the price, doing it fairly early in the platform’s life, to address the value equation and to reset that value equation beginning this Friday,” he said.

Nintendo will of course take lessons from the 3DS’s launch into its Wii U busines splans.

“Every platform we launch, every title we launch, we do a deep dive of understanding what worked, what didn’t work. How do we take the learning and apply it to future initiatives,” Fils-Aime explained.

“Certainly we will take learning from 3DS, both positive and opportunities and apply all of those to the launch next year of Wii U. Things like the importance of digital. Certainly the importance of strong first-party support right at the launch. Those are things that we will look to strongly reapply as we prepare for Wii U.”

Thanks, Shack.

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5 Comments

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  1. Strandli

    You can not just have the services just to have them as a bullet point on the product package, which it looks like Nintendo is doing currently.
    They’ve looked at the competition and realized that a platform is expected to have an online platform. They gave the 3DS an online store, Netflix and Video, so now they can brag about it. But they don’t seem to give a shit about the quality of said services, the eShop is a mess, and I don’t think Nintendo will bother to improve it. So it kinda pisses me off when Reggie say Nintendo has those services in a way that they’re perfect or even decent. “We got what you cried for, now shut up and let us do our thing the way we have always done them.” is what I read.

    I may be overly pessimistic, but I’m just disappointed by Nintendo’s ability to adapt.

    #1 3 years ago
  2. Sini

    Nintendo better have crazy good line up for Wii U first year considering they got 2 years at most before next ps or xbox hit.

    #2 3 years ago
  3. Blerk

    They launched it way before it was ready, for sure. The drop in price is a good start, but it needs software desperately. And a drop in RRP for the games too probably wouldn’t hurt.

    #3 3 years ago
  4. Len

    Agreed.

    Mine was sold this week ater completing OOT and the money put aside for a Vita. Great little machine but nowt to play on it.

    #4 3 years ago
  5. TVs Everywhere

    Same old song and dance. Reggie was saying the exact same thing when they were talking about the then-upcoming 3DS launch, specifically saying how the Wii game drought was being detrimental and how they were totally going to avoid that with the 3DS.

    It never stops with Nintendo. They always pretend to be learning from their mistakes and yet they always repeat the same ones over and over again, just so they can brag 2 months later about how they TOTALLY learned from that experience and how they were such good little boys by taking the time to fix it.

    Blegh. I’m tired of this. I had quick flashes about maybe rushing out to get a 3DS when Target/Wal-Mart dropped the price early to get the 20 free games, then I remembered how the regular games were still expensive as hell, there were still practically no games worth playing, the battery life was still crap, the games being offered were old and all the good ones I had already played, and that I would still be sitting here listening to Reggie’s bullshit while I continue scraping the bottom of the barrel. No dice.

    #5 3 years ago