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Survey: More than Half UK, French and German adults are gamers

Monday, 8th August 2011 18:25 GMT By Debabrata Nath

A survey known as National Gamers Surveys, conducted by New Zoo this year, has claimed that more than half of UK, French and German adults are gamers.

It also found that over 153 million men and women are estimated to play consoles, casual game sites, social networks and mobile devices in these three countries combined.

It also discovered that there is no one dominant gaming platform in Europe, with gamers splitting their time between all types of devices – but they spend more money on console games.

UK leads the pack when it comes to having the highest ratio of gamers, with 68 percent of men and 59 percent of women playing games.

In Germany, 63 percent of men and 54 percent of women are gamers, while in France, 61 percent of men and 52 percent of women play games.

Interestingly, it’s the French who end up spending the most money per player, averaging around £22.3 per month, which is more than the United States, where players spend an average £17.5 each month. British gamers spends £18.6 per month, while Germans spends £13.9/month.

PopCap Europe head Paul Breslin said:

“What these results tell us is that a one size fits all strategy for Europe doesn’t work as there are quite different platform gaming habits, needs and expectations between France, Germany and the UK.

“This is clearly a maturing market that has by no means finished evolving. People want to play a range of different games across different platforms. From a publisher’s perspective, this shows the importance of having diversity and multi-platform solutions to reach individual markets in these important regions.”

Some other findings from the survey are mentioned below:

  • In Europe, games are most popular in the age group between 10 and 20 years-old, with 87 percent of 10-20-year-olds in the UK, 81 percent in France and 78 percent in Germany all playing games.
  • Behind the US, which spends £13.2bn per year on gaming, the biggest gaming economy is Germany (£4bn from 24m payers), followed by the United Kingdom (£3.6bn from 16.1m payers), and France (£2.8bn from 10.4m payers).
  • European gamers spend more money towards gaming on console games than on casual, social or mobile gaming, with German gamers spending 34 percent of their gaming money (£4bn 2011 estimate) on console games compared to 8 percent on casual game sites, 4 percent on social networks and 8 percent on mobile games.
  • UK gamers spend 44 percent of their gaming money (£3.6bn) on console games, compared to 11 percent on casual game sites, 6 percent on social networks and 10 percent on mobile games.
  • French gamers spend 44 percent of their gaming money (£2.8bn) on console games, compared to 10 percent on casual game sites, 6 percent on social networks and 10 percent on mobile games.
  • While the number one reason to play most games – casual game sites, social networks, gaming consoles, boxed games, and downloaded games – is to relax and unwind, the main reason European gamers play games on mobile devices is because they’re bored.

The survey, conducted in March, 2011 – used data collected from 20,000 online surveys completed by consumers aged between 10-65 years in 10 countries: the US, the UK, France, Germany, Spain, Netherlands, Belgium, Brazil, Mexico and Russia.

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6 Comments

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  1. manamana

    Yes – give us some love, Japan! :-)

    #1 3 years ago
  2. ManuOtaku

    Thats were big numbers for gaming, they are bigger than i thought, something that all the three manufacturers are going to take into consideration, i think now it is a good time for being an european gamer indeed 8D

    #2 3 years ago
  3. Toastrules

    “Gamers”

    That’s so vague, if they counted people who played games on the phone in their free time, and people who play COD like 1 hr a week, or Wii sports like a few times a month, then every single person I know (except for maybe moms) would be a gamer

    #3 3 years ago
  4. ManuOtaku

    #3 i think thats the case as long as you play a videogame no matter what you are a gamer, it doenst matter the time invested, or the type of game, my mom is a gamer she did play with me a lot of the wii games, and now some kinect and she like it and having fun, i always said in the kindest way, my mom is a gamer.

    #4 3 years ago
  5. Gurdil

    “Interestingly, it’s the French who end up spending the most money per player” Well it’s not surprising at all. We already discussed that matter on this very website but of these three countries (plus USA and much more), France is the one with the highest retail prices for video games. For the record, console games cost €70 (which is circa £61) and this price usually doesn’t drop before a year (or six months if the game is not a success). When it does drop, the game costs €30 (approximately £26) for quite some time. Then, if you’re lucky, you can get it around €10 IF you’re able to find it. This explains why “big french gamers” tend to buy their games in the UK.

    #5 3 years ago
  6. Deacon

    I agree with ManuOtaku!

    And it’s nothing to do with snobbery or hatred for casuals. Gamers are people who go out of their way to play games during their free time.

    Playing Wii with your grandchildren at Christmas does not a gamer make.

    Regardless, these are encouraging statistics! : )

    #6 3 years ago