“Wii U needs to be very keenly priced,” says Codies CEO

Thursday, 4th August 2011 13:03 GMT By Johnny Cullen

Codemasters CEO Rod Cousens has said that Wii U has to be “keenly priced” in order for it to be an attractive buy to the consumer.

“Everybody knows [pricing and launch info] is coming. I anticipate further price cuts on existing consoles prior to Christmas this year, and there’s room for further price cuts next year,” Cousens told MCV.

“So Wii U needs to be very keenly priced – and in the same way that Sony is having to price Vita when the competition is smartphones and tablets. Pricing is critical in a very fragmented hardware space. So I am not sure they are going to be able to come out and hit a premium price point from the outset.

“But Nintendo is smart. It is always innovative. It has demonstrated its breakthrough ability in the past, so let’s see if it can do it again. And the industry should cheer it on.”

Cousens added that it would bring DiRT and F1 to Wii U. While DiRT was already confirmed – footage was shown during a B-roll movie at E3 – it’s the first time Formula One has been confirmed for the platform.



  1. ManuOtaku

    I may add not only Wii U, all the consoles that hit the market from now on, including handleds, a +600$ console is a no no, INMHO

    #1 3 years ago
  2. Phoenixblight


    I agree PS3 is the reason why I don’t think they will making the price whatever they want and look what Sony did with Vita they set the price mark from the get go.

    #2 3 years ago
  3. Blerk

    “I’d buy that for a dollar!” :-D

    #3 3 years ago
  4. Telepathic.Geometry

    They need to make sure that anyone can agree that that’s a fucking good deal right there. But they won’t… :(

    #4 3 years ago
  5. The_Red

    I think after 3DS, the big N will reconsider its stupid pricing models. Even the original Wii was seriously overprice compared to its cost and hardware.

    #5 3 years ago
  6. Dannybuoy

    Cheap. That’s what it needs to be. I expect it will be as it’s only as powerful as the current gen which must be pretty cheap to manufacture these days compared to when they launched.

    #6 3 years ago
  7. TVs Everywhere

    “But Nintendo is smart. It is always innovative. It has demonstrated its breakthrough ability in the past, so let’s see if it can do it again. And the industry should cheer it on.”

    There’s nothing innovative about an iPad controller gimmick, I’m sorry to say.

    And what’s far more important to consumer interest is the games on the console, not the price. So long as they don’t pull a Sony and charge $600 for the thing what’s actually important is having good games for launch and in the few months thereafter.

    #7 3 years ago
  8. bennyrichards

    It defiantly needs to be an affordable price especially after the 3DS.

    #8 3 years ago
  9. ManuOtaku

    I think nintendo doesnt need to check their pricing models strategy, becuase of 3 reasons: 1.- the wii was not cheap to make due the motion control tech for that time was not that cheap, 2.- the advertisement costs involve with any new console around the world and 3.- to nintendo videogames are their only asset , they need to have a good profit in order to have a healthy businees, they dont have the luxary of the other two.

    #9 3 years ago
  10. manamana

    ^ You might be right but this wont hardly help nintendo keeping up with others, if they stick a 399€ pricetag on it. Tnat said I think 299€ is the way to go for their gimmicky tech. Sadly but true: the competition will once more lower its price and than we have to wait and see, who is willing to buy an overpriced (relatively speaking) thisgen oldtech console just to play Zelda and Mario Kart in its n’th iteration, when the competition has got a) bucketfull of excellent titles and b) almost puts the nextgen on the floor…

    #10 3 years ago

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