“Wii U needs to be very keenly priced,” says Codies CEO

Thursday, 4 August 2011 13:03 GMT By Johnny Cullen

Codemasters CEO Rod Cousens has said that Wii U has to be “keenly priced” in order for it to be an attractive buy to the consumer.

“Everybody knows [pricing and launch info] is coming. I anticipate further price cuts on existing consoles prior to Christmas this year, and there’s room for further price cuts next year,” Cousens told MCV.

“So Wii U needs to be very keenly priced – and in the same way that Sony is having to price Vita when the competition is smartphones and tablets. Pricing is critical in a very fragmented hardware space. So I am not sure they are going to be able to come out and hit a premium price point from the outset.

“But Nintendo is smart. It is always innovative. It has demonstrated its breakthrough ability in the past, so let’s see if it can do it again. And the industry should cheer it on.”

Cousens added that it would bring DiRT and F1 to Wii U. While DiRT was already confirmed – footage was shown during a B-roll movie at E3 – it’s the first time Formula One has been confirmed for the platform.