Hirai: Vita to get 2011 JP launch, early 2012 for US/EU

Thursday, 4th August 2011 10:23 GMT By Johnny Cullen

SCE chairman-to-be Kaz Hirai has confirmed that PlayStation Vita will not launch in Europe and the US until at least early 2012.

He said that it’ll go on sale in Japan by the end of 2011, according to an AP report.

It confirms previous suspections that the handheld would go on sale in Japan this year. SCEA boss Jack Tretton said that it would ship worldwide by the end of FY2012, but didn’t note if it would be in the calendar year.

This is despite previous comments from Hirai at Sony’s E3 press conference this year, in which he said that it would roll out the device by the end of 2011.

We were told earlier this year that Vita would be out in Europe at least by early 2012, but that Sony was being secretive over its launch plans to developers.

More details on a specific timeline for launch are expected to drop at Sony’s gamescom press conference on August 16 in Cologne, as well as the TGS keynote of Sony WorldWide Studios boss Shuhei Yoshida.

Public attendees at both shows will be able to try Vita for the first time.



  1. StolenGlory

    I’m actually a little relieved by this.

    My wallet is saved! :)

    #1 3 years ago
  2. Razor

    Oh fuck off Sony.

    #2 3 years ago
  3. Blerk

    Seems like a missed opportunity to not hit before Christmas, especially with the 3DS floundering. Launching outside of the consumer silly season didn’t do Nintendo any favours this year, they’d better be absolutely certain that the games are there.

    And in the meantime, Apple will have sold another seventy gazillion iThings.

    #3 3 years ago
  4. Gekidami

    Thats just blatant platform trolling…

    #4 3 years ago
  5. Aimless

    @3 I’m sure Sony would love to launch Vita worldwide before Christmas, were it feasible.

    Anyone annoyed over this only has themselves to blame, really. Sony have been consistent in their messaging on the subject of the handheld’s release, it’s only fans and the press that have suggested the current situation wouldn’t be the case.

    #5 3 years ago
  6. bobiroka

    Oh well… this isn’t helping my decision to buy a new laptop instead. Or a 3DS even…

    #6 3 years ago
  7. Zarckan

    @1 you said it’ll save your wallet, how about those that can’t wait and decide to buy it on import at TWICE the price :D

    #7 3 years ago
  8. StolenGlory


    Very true.

    I was however, only referring to *my* wallet.

    You crazy buggers can do whatever you like :)

    #8 3 years ago
  9. Zarckan

    @8 meh, we’ve already got 4 :)

    #9 3 years ago
  10. Lightmanone

    Ouch, missed oppertunity Sony! No launch at x-mas in europe and US means you will have to wait quite some time to make big profits. Everyone knows the most sales are made around x-mas! Oh well, suit yourself, it’s not really like I want one, there are only 2 games that I kinda like. That’s all…

    #10 3 years ago
  11. Goffee

    @5 Largely, yeah, but BlockBuster and other outlets aren’t the press and publishing duff info for an eager public does nothing to help the situation.

    However, it still seems odd, PSP is going great guns in Japan while the west (despite the recent perk in sales) have few-to-no games to look forward to, making the US and Europe the more in-need markets.

    #11 3 years ago
  12. mojo

    failure of the day…
    PSP is still going very strong in JP, rest of the world not so much.
    immo it would be way more important to release it in NA or EU first.

    #12 3 years ago
  13. typeface

    Aimless is quite right really. All they said was it would release in a territory before the end of this year and it’s still on par for that. Who would think that it would be released outside of a domestic territory especially where the predecessor sells well.
    It’s not really going to cannibalise the PSP market as well. There doesn’t seem to be any major PSP release post September in Japan so it needs to launch in November to prevent a failure of interest in the Vita there.
    As for the west, to be very honest. It’s like a new product launch. The PSP is all but dead here and the few games that were released here don’t really matter. The important thing is to release with a decent lineup. Hopefully they can do that.
    The 3DS and Vita aspect isn’t really comparable here since the 3DS will gain momentum with existing DS users or rather there will be a small bump but the main sales will be those looking who were looking to pick up a new DS. The Vita will probably lose those sales.

    Besides launching before or after doesn’t necessarily indicate success looking at platforms that launched ever a whole year later and managed to beat competition.
    The thing they need to do is launch with a good lineup of unique products. A few new ips, some existing popular franchises (not franchises that were popular 5-10 years ago) and products to differentiate between competition.

    The iPhone 5 will be out before that but honestly it’s slowly not going to be a direct competitor since it’s literally like how the wii and the hdtwins were parallel but different markets.

    The key for success of any dedicated handheld is in gaining a core audience. Because at the end of the day with the exception of Apple most companies do not make huge profits out of hardware till a lot later in the cycle. The enthusiast or core audience well they would buy a lot of titles and this software brings more revenue than the hardware. If they can maintain the momentum they have with the devs and those enthusiasts this should honestly not be a big deal in the west.

    Missing Christmas would probably lose them a few sales in the 100ks but personally I’m glad for my wallet since I’m better off buying this at the start of next year than when I’m probably going to be buying more games considering there’s more than one person who plays games in my household and our tastes aren’t entirely the same.

    #13 3 years ago
  14. TVs Everywhere

    People complaining seem to have short-term memory. None of these people apparently remember the abysmal 3DS launch with half the handheld’s features locked out because they weren’t ready yet (even the DIGITAL STORE wasn’t done yet at the time) and an incredibly low amount of launch titles worth a damn. That handheld was unabashedly rushed to the market and now Nintendo’s paying dearly for it.

    After that display I certainly don’t mind Sony taking their time to launch at the correct time when they’re ready.

    #14 3 years ago
  15. manamana

    So 30% pricedrop for the Vita in August 2012, eh?

    #15 3 years ago

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