Iwata: 3DS price drop avoids Gamecube’s mistakes

Monday, 1st August 2011 02:22 GMT By Brenna Hillier

Speaking to investors, Nintendo president Satoru Iwata said a 3DS price drop is good for everyone, and inspired by the Gamecube’s struggles.

Andriasang reports Iwata explained that the company learned its lessons from the Gamecube. Nintendo apparently feels it failed to capitalise on a chance to succeed with the console, which counts among the company’s few under-performers.

The executive also commented that the Wii’s success has granted Nintendo the breathing room to take risks such as selling the 3DS at a loss.

Retailers are apparently excited by the price drop, with one commenting that “Christmas has come early”, according to Iwata.

Apparently, Nintendo had heard grumblings from retailers and publishers about the 3DS’s original price point acting as a significant entry barrier.

While retailers will see a loss in profit margin from the reduced price, Nintendo will compensate those who purchased stock before the price drop.



  1. orakaa

    Gamecube’s price was NEVER a problem to begin with, it’s the lack of third party games that got people buy PS2 instead.

    Once again, Nintendo don’t even try to see if they made a mistake or not with their product.
    - For the general public, 3DS seems to be only an (expensive) update to the DS (like DSi for instance)
    - For the hardcore, region locking is an issue

    More generally, there are not enough games, and the 3D gimmick has proven to be “only” a gimmick, that’s being turned off quite quickly (and I’m not even talking about the whole “nausea” problem). Without the 3D, so far, the 3DS games look too close to DS games, and the console loose all its interest compared to a “normal” DS.

    The only game that would make me want to buy a 3DS is Zelda OOT, but until they release other (really) interesting games and get rid of region locking (half of my DS games are japanese and never got an occidental release), I’ll keep my money

    #1 3 years ago
  2. TVs Everywhere


    Exactly. Nintendo’s making a nasty habit of saying that they’re learning from their mistakes, only to either not learn anything from past failures or learning from the “wrong” mistakes that weren’t actually the source of any problem.

    #2 3 years ago
  3. Telepathic.Geometry

    I’ve just had an epiphany! I know what their problem is. Nintendo refuses to compete.

    They’ve coasted on massive franchises and blue oceans sales strategies for a long long time, but now, they realise that they cannot fleece their customers any more, and that they’ll have to start listening to the fan-base rather than telling them what they want.

    If they don’t learn that lesson fast, they’ll be in deep shit. The competition is already incredibly fierce.

    #3 3 years ago

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