Iwata: 3DS price drop avoids Gamecube’s mistakes

Monday, 1 August 2011 02:22 GMT By Brenna Hillier

Speaking to investors, Nintendo president Satoru Iwata said a 3DS price drop is good for everyone, and inspired by the Gamecube’s struggles.

Andriasang reports Iwata explained that the company learned its lessons from the Gamecube. Nintendo apparently feels it failed to capitalise on a chance to succeed with the console, which counts among the company’s few under-performers.

The executive also commented that the Wii’s success has granted Nintendo the breathing room to take risks such as selling the 3DS at a loss.

Retailers are apparently excited by the price drop, with one commenting that “Christmas has come early”, according to Iwata.

Apparently, Nintendo had heard grumblings from retailers and publishers about the 3DS’s original price point acting as a significant entry barrier.

While retailers will see a loss in profit margin from the reduced price, Nintendo will compensate those who purchased stock before the price drop.