EA Sports is perfectly willing to publish games beyond its in-house productions, as EA Partners does for the core EA brand.
“I think with iOS, Android, Facebook and tablets we’re now in a place that’s probably unique, where for the first time in 16 years four guys in a garage can build a great new IP related to sports that could definitely co-exist within the EA Sports brand,” senior vice president Andrew Wilson told NowGamer.
“In all honesty, we encourage it and we’d love to hear it.”
EA Sports staff have been asked to “empower the community” to create sports games to start developing sports games.
“EA Partners has had some great properties that came from smaller developers that grew into amazing IP and game experiences, and EA Sports wants to foster that as well,” Wilson commented.
The executive’s requirements for publishing an independent title are that it live up to “the EA Sports tenets of authenticity, competition and social interactivity”.