EA seeing “very poor returns” for 3D gaming, says Riccitiello

Friday, 29 July 2011 10:36 GMT By Johnny Cullen

EA CEO John Riccitiello said in a call last night that the company has not seen any interest for 3D gaming.

Speaking to shareholders at a meeting, which was streamed online, Riccitiello said that it’d like to allocate resources currently on 3D for social features, which is currently seeing a “high” uptake.

“Frankly, we have not seen a big uptake for 3D gaming,” he said, via Gamasutra. “We haven’t seen a big uptake for 3D televisions in the home, at least not yet. And we’re not here trying to drive the market, we’re here to react to what consumers are looking for.”

Riccitiello did say that 3D games on a 2D display could “provide the greatest entertainment experience,” and that, for “a lot of us,” the experience would be more gratifying than playing it in 3D.

“We’ve seen really high returns here, and very poor returns focusing on 3D. So our allocation of resources have been toward the new innovations that are growing more rapidly.”