Guarini: Single-player games “nowhere close to being doomed”

Tuesday, 26th July 2011 02:48 GMT By Brenna Hillier

Shadows of the Damned director Massimo Guarini has said new IP and single-player experiences are still important to gaming, but business models need to change.

“In my opinion, single-player-only games are nowhere close to being doomed. The problem rather lies in how they’re produced, through which channels they’re sold, and at which price points,” Guarini told Gamespot.

“I can’t see in any way a single-player experience being less engaging or interesting because of the absence of multiplayer. Instead, I can definitely see how players who pay 60 or 70 bucks for a game can be quite sensitive to the lack of additional features that can justify their investment.”

Guarini said the game industry needs a new business model, and should learn from the music industry’s failure to adapt to the digital revolution.

“We’re still selling at incredibly high price points because we’re still operating like we were five years ago, with just higher production costs. Instead of changing our perspectives, we’re still struggling to pack games with features, extras, bonuses, achievements, in order to barely justify that price tag, which is given by excessively high development and licensing costs.”

These massive costs had a detrimental effect on Shadows of the Damned, which has significantly under-performed at retail.

“Original IPs developed with the traditional business model represent a huge risk and require big investments for appropriate promotion. Unfortunately, because of our excessively long development schedule, we couldn’t get a big enough promotion budget to reach out to players in an effective way,” Guarini mourned.

Despite the difficulties, the former Grasshopper staffer believes new products are the lifeblood of every market, and the difficulty of launching new IP is “the obvious sign an era is ending”.

Guarini recently left Grasshopper Manufacture to start his own studio, Ovosonico, after personal circumstances led him to leave Japan.

Thanks, CVG.



  1. triggerhappy

    Interesting, thanks :D

    #1 3 years ago
  2. osric90

    Shadows of the Damned didn’t sell well because of the directing. Technically is awfully executed and that’s because of Gaurini. So watch your words. Even so, I think the game is a jewel and I’m happy I have it… even when it cost $64 at Gamestop the very 21th of June. Next time try to get more involved in the game and stop being so conformists about it. I can’t imagine how damn successful Shadows of the Damned could have been only if the technic aspect of it was better executed.

    #2 3 years ago
  3. Phoenixblight

    The game was god awful the scripting was just a cheesey, porno lines even Grindhouse did better with acting. Then the controls were just copy and paste from Resident Evil. So the playstyle doesn’t exactly fit a Demon Hunter, Garcia should have been more mobile. No jumping seriously?! The gameplay in itself was very boring to get through all of it, you just bottle neck enemies so you can shoot them down. Then the level design which was just sad all around I have seen far better games from hobbyist that were bigger than that shit. It was worse than FFXIII with long corridors only the corridors were even smaller. I was honestly offended as a gamer that all this talent and this is what they come out with?! The only thing that was good was the music of course. I was very glad I bough Alice over that crap. That was worth the rental at best.

    #3 3 years ago
  4. triggerhappy

    Yeh nothing about this game appeals to me. When it was first announced and we were told about the talent behind it I was expecting something totally different, a real Jap survival horror game infact.

    #4 3 years ago
  5. jiangjiang

    clothes up
    get a luxury
    bagad center
    pad case saleing
    bag sole

    #5 3 years ago
  6. dtyk

    no i think the biggest problem now is developers (especially the ones with achievements before) start pointing fingers when they screw up.

    Make a good game, market the shit out of it —-> profit

    if Homefront can sell 2 million through marketing, then any half decent game can sell enough to profit

    #6 3 years ago
  7. DaMan

    Did this one really end up being crap, I thought about getting the game, looked promising when they first unveiled it.

    #7 3 years ago

Comments are now closed on this article.