Sections

GAME now has digital offerings in 1,200 stores

Tuesday, 26th July 2011 18:17 GMT By Stephany Nunneley

GAME has announced the availability of in-store digital games in 1,200 of its worldwide stores, after a successful trial at its UK locations.

Ireland, France, Spain, Scandinavia and Australia are the new territories with digital availability of 26 PC games via redeemable codes.

“In the last six months we’ve introduced thousands of new customers to digital gaming,” GAME Group’s commercial strategy director Tricia Brennan told MCV.

“Our stores offer payment methods that aren’t available online, and which offer complete financial control and security. For example, customers can now use reward card points and traded-in games to pay for a digital title.

“We’ve learned that traditional retail disciplines work well with digital games. High profile in-store promotions, attractive trade-in deals, and sound advice from store teams have all raised the profile of digital titles and encouraged new customers to buy them.”

More digital titles and territories will be added in the coming months.

Latest

3 Comments

  1. GrimRita

    But you cant trade in PC games at GAME. Unless she means people can trade in their console games towards a PC digital title? If so, stupid cow!

    #1 3 years ago
  2. Stephany Nunneley

    I know cow means something else entirely over there, but over here when you call a lady that you get punched. (it means fat) :D :D

    #2 3 years ago
  3. GrimRita

    ha to be fair, I dont know. But either way, I dont think this GAME exec knows what she is talking about.

    #3 3 years ago

Comments are now closed on this article.