Fri, Jul 22, 2011 | 07:21 BST
Saints Row: The Third trailer asks, “Who doesn’t want to be Johnny Gat?”
Also featured: bobble heads, swearing, things going boom – all constructed with in-game assets. Glorious.
This latest trailer for Saints Row: The Third pits the Syndicate against the Saints, busy working a heist disguised by their own merchandise. Is that a thing you can do? I hope so.
Saints Row: The Third is due on PC, PlayStation 3 and Xbox 360 in mid November.