Ghost Recon must “balance” hardcore demand and commercial needs

Thursday, 7th July 2011 23:36 GMT By Brenna Hillier

Ubisoft can’t cater solely to the “super hardcore” Ghost Recon fan, instead bowing to commercial reality.

“It’s the balance these days, with the rising costs of development. It puts real pressure on us to make sure that we strike that balance between the creative and the commercial,” Ubisoft’s UK brand manager Matt Benson told OXM.

“There’s always going to be that hardcore player. There’s always going to be super-hardcore players and you’re never going to keep them happy. They’re just going to want the first Ghost Recon on first-gen Xbox, and they’re going to want to be lying on the ground, camoed up, waiting 10 minutes for a guard to walk all the way back round and then pop him.

“And that’s fine, but in terms of where we are right now as an industry, there are commercial needs that need to be met in order for us to make the game in the first place. That’s the balance you’ve got to strike.

“And that doesn’t mean dumbing down, although obviously the net is very quick to say ‘Oh, they’re dumbing down Splinter Cell, they’re dumbing down this, they’re dumbing that’.”

The most recent release under the Ghost Recon banner was the turn-based tactics 3DS game Shadow Wars, but the next entry is Future Soldier, due on PlayStation 3 and Xbox 360 in February.



  1. SplatteredHouse

    If this were CoD, Benson might have a point. I don’t know how “casual” Ghost Recon goes; but I do reckon two things: It’s existing playerbase are amongst the more dedicated and loyal of shooters, and the more likely to split sooner (taking their points with them) if the game is no longer what they believe it should be.

    Also, he’s on thin ice to start talking about dumbing down with regards to Splinter Cell, after the company he represents did precisely that, completely dumped the original Conviction for some gimmicky tag and shoot, Bourne-fest near-as QTE-laden bland thing. :p
    I don’t like the tone of Matt’s comments, even though I’ve never been the biggest GR fan.

    #1 4 years ago
  2. IL DUCE

    @1 Yeah…the guy is an idiot…the majority of Ghost Recon fans are the old school hardcore players so maybe if they would appease that fan base their game would be successful but now they are alienating the hardcore and the casual/non-hardcore gamers are not going to play it either, they would rather just play CoD…so looks like they are going down the wrong road here…hopefully they don’t make the next Rainbow Six with these intentions in mind…

    #2 4 years ago
  3. freedoms_stain

    Blah blah blah, lowest common denominator, blah blah blah.

    That about covers it.

    #3 4 years ago
  4. ultramega

    Hmm. After reading this, I’m just about thinking he can go fuck himself.

    #4 4 years ago
  5. DSB

    What Ghost Recon fans? The last couple of iterations were JACS (Just-Another-Cover-Shooter). It was about as complex as scratching your ass.

    Red Storm essentially doesn’t exist anymore. There’s nothing there. Where’s the audience?

    #5 4 years ago

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