Xperia Play is a “phone first”

Tuesday, 5th July 2011 00:09 GMT By Brenna Hillier

Sony Ericsson’s Dom Neil-Dwyer has said the Xperia Play will succeed as a dedicated gaming-friendly smartphone where the N-Gage famously failed.

Gamasutra asked the Sony Ericsson representative why the N-Gage, which also sported gaming controls, failed.

“Because it wasn’t a smartphone, and it wasn’t a phone first,” he replied.

“As you can see from the design of [the Xperia Play], when you hold it in portrait it’s a smartphone. It’s not a game device that you can make some phone calls on, it’s a smartphone.

“When you’ve got the game keys hidden and you’re just holding it like that, people wouldn’t know what it is, but obviously when you pop it open it’s a great gaming device.”

Neil-Dwyer said the Xperia Play acts as a platform for monetising Android apps.

“The fact is I don’t even know how many apps there are on Android now. Two hundred thousand? I just read a report this week on who’s making money on Android, and people are finding it difficult to monetize.

“So if you can work with a manufacturer like ourselves, we give you the profile, we give you the audience, we give you the discoverability. We’re not asking for your game to be exclusive for a long period of time to Xperia Play, so at least we give a game a good start.

“And we think the experience is much better. So the game starts with a really kind of positive momentum and profile, and that’s my assumption of why they’re working with us.”

The most high-profile Xperia Play exclusivity deal is Minecraft, which will launch on Sony Ericsson’s system first, before spreading to other mobile devices.




  1. Erthazus

    So? How much did you sold Xperia Play then? Dear Playstation :D

    I guess, it’s even less then N-GAGE. (N-GAGE btw sold for 3 million units)

    #1 4 years ago
  2. rrw

    @1 ehh that 3 milliobn is been achived for how long?

    #2 4 years ago
  3. Lewis247

    Never been really interested in this. More and more it does nothing to stand out for me. Not a big hand held gamer myself but my gameboy color and ds do me fine..

    I mean I don’t like the games these hand held devices have ever offered AND I have a phone so literally a pointless item.

    #3 4 years ago
  4. Gama_888

    My Samsung galaxy s2 arrives tomorrow, i chose that over this because there just isnt enough content to warrant me getting a phone thats isnt as good.

    #4 4 years ago

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