Sony says brand is recovering after PSN attacks

Wednesday, 29 June 2011 19:47 GMT By Andrew Groen

The embattled CEO of Sony, Sir Howard Stringer, spoke today at an annual Tokyo meeting. He took the oppontunity to apologize for the PSN attacks, and defend his position.

“Our brand perception, you’ll be happy to know, is clearly improving again,” he told the attendees at the meeting.

“My foremost responsibility to the board and all of you is to further advance the transformation process, firmly establish Sony’s position as a global product, content and service leader in the networked digital era and ensure our continued development and growth,” Stringer continued.

Stringer also took the opportunity to trumpet his own personal pay decrease which fell 16% to £2.7m. Though many attendees didn’t think the symbolic gesture was enough, and one still asked for his resignation.