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Xbox 360 sells just 6,000 units in Japan

Tuesday, 28th June 2011 23:54 GMT By Andrew Groen

The Xbox 360′s troubles in Japan are obviously still continuing as Microsoft managed to sell just 6,000 units in all of Japan from May 16 to June 12.


Andriasang.com recently posted a translation of sales rankings from Japan’s Famitsu magazine which show the Xbox 360 and its software struggling quite a bit.

Along with the low hardware sales came low game sales as well. The top seller for the month was Phantom Breaker with 13,300, as well as Akai Katana Shin with 7,220 units sold. Behind those two came Portal 2 and Dance Central, at 5,240 and 4,130.

The article also shows that Kinect, which was anticipated to perform poorly in the region (due to the size requirements of Kinect being too large for average Japanese homes and apartments) sold 2,680 in the same period and has sold 99,900 to date.

Andriasang via 1UP

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7 Comments

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  1. master-eki

    How is that news ? This is basically happening every week in Japan…

    #1 3 years ago
  2. Telepathic.Geometry

    360 doesn’t have any exclusives that would appeal to Japanese gamers, except for dl games maybe. It’s no surprise it tanked in Japan. No surprise whatsoever…

    #2 3 years ago
  3. Blerk

    It’s dead, and has been for a long time. From the looks of it, they basically gave up even trying a long while back.

    And probably not without good reason – not only did they have no chance of success, the Japanese market is now basically irrelevant, it’s development power hugely diminished. It’s not even nearly the force it used to be in the industry, the West has basically kicked it into touch.

    Which is a bit sad if you think about it.

    #3 3 years ago
  4. mojo

    3: i think thats wrong.
    japanese games are as strong or week as they have ever been.
    years ago there was no real gaming industry in the west compared to the hundreds and thousands of studios in jap.
    but jap did and does their thing.
    Back then it was good enough for the west, but since there are devs who actualy directly aim towards western tastes, asian games pale in comparison now.
    i dont think that japanes gamers think the same about japanese devs as we do.

    #4 3 years ago
  5. Blerk

    No, they don’t – Japanese games still sell to Japan, for sure. But the rest of the world? Barring a few rare exceptions, it’s almost as if Japanese gaming has gone handheld-only and ‘Japan-only’.

    It’s no longer a requirement to ‘win’ Japan in order to have a successful machine because the market has basically folded in on itself and is now a tiny part of a much, much bigger picture. You can see why they quit – all that early activity was based on the presumption that Japanese games would be as strong this gen as they were in the past and an attempt to cock-block the PS3 before it got off the ground. When it became clear that Japanese games weren’t nearly as popular as they once were and that the PS3 wasn’t going to sweep to an easy win I surmise they decided it just wasn’t worth the money/effort to continue.

    #5 3 years ago
  6. DaMan

    Their games did became worse though. Japs still play them a lot, but I doubt even they wouldn’t admit the inferiority of many titles being produced since early – mid 2000s. They’re just really into it, when you like the genre you’re going to keep playing even the new inferior iterations.

    #6 3 years ago
  7. Telepathic.Geometry

    As long as the 360 didn’t get exclusivity on FF, DQ or MH, they basically had no chance, because generally Japanese would be pre-disposed to getting a PS3 over a 360, nine times out of ten. And that tenth time too.

    #7 3 years ago