Mon, Jun 27, 2011 | 03:58 BST
Xbox executive “wouldn’t trade hands” with Sony or Nintendo
Xbox COO Dennis Durkin has said he doesn’t feel threatened by either Sony or Nintendo, and wouldn’t want to be launching PS Vita in the current market.

“I’m not sure I would want to be launching a dedicated portable device right now into that market,” the executive told IndustryGamers when asked about Vita.
” … If you look at the 3DS, certainly versus people’s expectations it’s not been as successful as people would have thought.
“So that’s a very crowded market and a very, very red ocean right now with a lot of change happening. … You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine.”
Durkin commented that he felt confident about Microsoft’s own “bets” – Kinect and Live’s entertainment features.
“That’s where we think well have the most differentiation versus the competition. … So I feel very good about our relative position relative to both of our competitors. I certainly wouldn’t want to trade hands with either of them.”
Thanks, CVG.


11 comments
#1
irontag
27/06/11, 6:29 am
Lol. So cellphone OS is getting crowded. Why even bother window phone 7 Os. When ios and android is dominating. Than you have web os than blackberry and a dieing meego. Haha why go into a red ocean. haha
#2
darksied
27/06/11, 8:13 am
All microsoft DOES is go into “red oceans” (?). They wait for a hit in the market, and then they join in. They see that mp3 players are getting big, so they come out with their Zune. They see that motion controllers are the “new thing” with the Wii, so they come out with Kinect. They see how cell phones are taking off, so, like #1 said, they come out with their crappy Windows 7 phones. All they do is follow others and try to beat them by putting the MS name and money behind it.
#3
MadFingerz
27/06/11, 10:02 am
“a very, very red ocean right now with a lot of change happening”
I thought change was characteristic of Blue Oceans, not Red Oceans…
And Microsoft gains nothing with this kind of dismissive talk. This is only going to make people giggle when they finally announce their portable device.
#4
bluffbluff03
27/06/11, 12:28 pm
@2: Thats the market man. Thats what everyone does. And as one can see: this is the way to be most sucessful. Thats nothing one can reproach Microsoft for. I mean, how can you explain that a “copy of Wii” sold over 8 Mio. bundles in such a short time that it was registered as a world record? Maybe it is a bid dangerous here on vg247 where everyone hates Microsoft to say that it is a very succesful company. I don´t like many of their products. But they are defenitly not that bad or copies as you said.
#5
lexph3re
27/06/11, 2:47 pm
bluffbluff03 if you believe their not the copies you say. You really must not know anything about MS history. Its literally textbook the sort of vaporware they promised. And, ideas they’ve stolen just from “promises”. Now Nintendo is following the market of vaporware with the wiiU. This is business in the software/hardware market
#6
IL DUCE
27/06/11, 4:40 pm
@1 yeah except the retards @ Sony did the same thing with the Xperia Play and I’m pretty sure Windows 7 phones are selling much better than that thing…
@2 once again, Sony does the same shit and the Kinect was much more inventive then the HD Wii…I mean Move…
And what everyone forgets is that a little over 15 years ago Apple tried to copy all the Sega Saturn and Playstation out there and come out with a CD based console and it failed miserably…and before that they tried to compete with MS with computers and OS but everything came with Windows because it was better…friggin Apples were in elementary schools for the most part and that was pretty much it…they are still nowhere near successful as MS computer wise…they only recently finally found their niche by doing something inventive by making an mp3 player (which itself was not the first of its kind) do more than just play music…and then they just made it a bigger size and started the tablet craze and the iPhone craze with the touch screen (also not the first but inventive that they included it on that device nonetheless)…
So all the MS haters just act like MS is the only ones who take trends and build on them if its good business…you don’t see them hopping on the 3D train like Sony (since Sony makes 3D TVs they would like to sell more so they make every game 3D)…not to mention MS came out with their current gen console FIRST, made XBL sub based FIRST, supported a hard drive instead of external memory cards FIRST, and revolutionized the console FPS genre with Halo…so you need to give MS some credit, while they may follow trends or enter a growing or crowded market if it seems worthwhile, they know what they are doing and have been an extremely successful company for several decades…and they also linked XBL to your phone FIRST Xperia Play doesn’t even have PSN support…and the PS Vita is going to have support for MICROSOFT Skype (LOL)…so that sounds like good business to me
#7
OrbitMonkey
27/06/11, 5:00 pm
Defensive fanbois gets defensive.
#8
KL
27/06/11, 5:56 pm
@4 you got it all wrong.here we hate Sony
@6 do your research first and then comment
#9
bluffbluff03
27/06/11, 8:01 pm
@5 I don´t say that I don´t think that all these things are copies. But I said that this is nothing one should be suprised of as the whole business it about the question of the best copy. I mean kinect IS NOT eyetoy – but the basic idea is the same. Everyone takes ideas. But on should not forget that the Microsoft products mostly sold quite good. So, is that because all people are not clever enough to recognize that they are simple copies are might there be something different. And it is definitly not because the big marketing. I just don´t like those comments, you know. Someone says that zune is just a try to get in the music7video market. And if there would be no zune the same people ask why there is no video/music libary.
#10
TVs Everywhere
27/06/11, 11:53 pm
I’m very sure Nintendo would like to “trade hands” with MS even less. Nintendo’s jumped on the next super-seller gimmick while Microsoft is left trying to cram down everyone’s throat why Kinect is so awesome.
At least Sony isn’t betting everything on their motion sensing solution, mostly because they probably know the fad is on its way out the door. MS is stuck selling a non-gaming peripheral to gamers and continuing the fantasy that said gamers actually want that thing.
(For the record, I think the tech behind Kinect is really cool, but it doesn’t work well with gaming at all and I think MS is completely stupid to have introduced that technology into its XBox brand as a so-called “gaming peripheral”.)
#11
DSB
28/06/11, 12:37 am
What else could they do though? When you make an investment of that size, you’re already committed. And Sony for all intents and purposes did the same thing with Move, which in spite of the sales also seems to be on the backburner these days. Microsoft are going to have a hard time getting third parties to support Kinect, for obvious reasons, and that means they have to try so much harder, to cram it into everything they do.
Really, both companies dropped the ball by failing to including motion controls in their considerations for both consoles. Nintendo got it right, and they reaped the benefits.
Which really draws a red thread through the comments here. All companies want a piece of the others pie, nobody’s going to simply let Apple have the market on everything from smart phones to music players, and nobody’s going accept Nintendo running off with a console cycle based on their motion controls.
Of course they’re going to challenge that – The people who come up with these ideas are making mountains of money, and those companies want some of the pie! The fact that they haven’t been very good at challenging it, doesn’t mean that they shouldn’t go for it. Surrendering gets them nowhere.