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Kinect NUADS formally revealed

Brenna Hillier avatar
News by Brenna Hillier Contributor
Published on

Microsoft has unveiled its mysterious NUADS service to reveal ... precisely what we expected.

NUADS, the New York Times reports, are gesture and voice controlled interactive advertisements.

The ads will appear on your dashboard, in-game, or embedded in video content.

Examples of the controls include waving hands to vote in polls, commanding your Xbox with "Near Me" to list retailers in your locale stocking the presented product, requesting more information, and posting Twitter updates.

Apparently the aim is to increase the effectiveness of advertisements, inviting people to engage and pay attention instead of ignoring them.

"When you have highly interactive people and a passive medium, they are interacting with their phone or their laptop while watching TV,” said Microsoft's Mark Kroese observed.

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Kinect Microsoft NUADS Xbox 360
About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.
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