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Kinect NUADS formally revealed

Wednesday, 22nd June 2011 01:51 GMT By Brenna Hillier

Microsoft has unveiled its mysterious NUADS service to reveal … precisely what we expected.

NUADS, the New York Times reports, are gesture and voice controlled interactive advertisements.

The ads will appear on your dashboard, in-game, or embedded in video content.

Examples of the controls include waving hands to vote in polls, commanding your Xbox with “Near Me” to list retailers in your locale stocking the presented product, requesting more information, and posting Twitter updates.

Apparently the aim is to increase the effectiveness of advertisements, inviting people to engage and pay attention instead of ignoring them.

“When you have highly interactive people and a passive medium, they are interacting with their phone or their laptop while watching TV,” said Microsoft’s Mark Kroese observed.

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Thanks, VentureBeat.

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2 Comments

  1. Blerk

    Kinect NADS, more like! AmIritelol?!

    #1 3 years ago
  2. pukem0n

    as long as gold subscribers dont see any ads…well one can dream

    #2 3 years ago

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