Fri, Jun 17, 2011 | 00:30 BST
Miyamoto: Monochrome consoles “appeal to all ages”
Star Nintendo designer Shigeru Miyamoto has said the Wii and Wii U embraced an all-white design to help shuck the company’s “kid-oriented” image.
“What we found over the years when we included a lot of different colors in our hardware is people would kind of point to that and use it to paint us as more kid-oriented,” Miyamoto told GameInformer at E3.
“So really what we looked at is what are some ways from a design perspective that can make the system appeal to all ages. One of the ways that we found to best do that is to minimize the use of color.
“In that process we asked if we’re going to do that, what’s the best way to go? We found that rather than going all black – all white seems to have a broader appeal to people.”
Miyamoto said that her personally would prefer something more interesting.
“Based on my background as an industrial designer and Nintendo and my background in creating entertainment, I’ve always wanted to make greater use of color in our hardware,” he commented.
“If you look back on things like the Famicom and the original Super Nintendo, they were a lot more colourful from a hardware perspective.”
Want to know more about the Wii U? Here’s everything so far.