Fri, Jun 17, 2011 | 15:27 BST
Guillemot expects price drops for PS3, 360 this year
Ubisoft CEO Yves Guillemot has said he expects PS3 and Xbox 360 to drop in price at some point later this year.
Talking to GI at E3, Guillemot said that in terms of console sales, the UK was “declining quite fast.”
“The UK is declining quite fast,” he said. “It’s declining, if we don’t take into account the digital revenue. This year they will continue to drop the price.”
Guillemot added that he’s welcoming the new hardware round brought about at this year’s show, which he says enables Ubisoft to be “more creative” with what its making.
“I always like a new generation of consoles because it’s really the best way for us to be more creative. It gives you lots of new ways to create.
“And also the gamers are more open to innovation when a new console is coming, they don’t consider all the brands the same way, so they go after something completely new and they try it. When the machines have been there for a long time you can always improve and increase the quality, but you don’t make revolutions in the way things are done.”
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Posted in: E3 2011, Ubisoft
Tags: price drop, Yves Guillemot
8 comments
#1
The Massive Slag
17/06/11, 3:35 pm
PS3 will definitely drop to sub £200 before Xmas. That’s pretty much a given now they’ve broken even on the console.
#2
Hunam
17/06/11, 3:52 pm
The 360 250GB slim needs to be £129.99 imo. It’d kill at that price.
#3
Dannybuoy
17/06/11, 3:53 pm
What a heap of shyte: “I always like a new generation of consoles because it’s really the best way for us to be more creative. It gives you lots of new ways to create”. Noting stopping you being creative now you know…
#4
Blerk
17/06/11, 3:54 pm
Everybody seemed to be ‘expecting’ price drops for E3 too!
#5
Hunam
17/06/11, 4:02 pm
New consoles would be kind of handy for open world games to be honest. Memory is just too limiting at the moment.
#6
IL DUCE
17/06/11, 4:10 pm
Yeah I’m waiting for a price drop on that 360 slim 250 gig so I can get my hands on that…
@4 yeah I know, its like expecting it to rain some time this year…its gonna happen eventually, you can expect it all you want but its pure guesswork until its announced
#7
Gama_888
17/06/11, 4:19 pm
@1 agreed, PS3 should be at £200 by now.
I dont think it will be this year though, Theres still some years left in this generation and they wanna be able to drop it big by the time they announce their next consoles.
#8
The Evil Pope
17/06/11, 4:44 pm
The Ps3/360 should be free with every bag of Corn Flakes. That’s how high i rate both systems.