Microsoft preparing Kinect-driven advertising

Tuesday, 14 June 2011 06:45 GMT By Brenna Hillier

A new trademark filing suggests Microsoft is prepping interactive, Kinect-powered advertising.

TechieBuzz turned up the trademark, filed on Monday, for something called NUADS:

“Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices”

Yes, that sounds a lot like waving at Kinect, in-game or on your dashboard, in order to better enjoy commercials. Hit the duck, win an iPhone?

The service’s name may be a convenient (and pathetically humorous) contraction of Microsoft’s current buzz phrase, Natural User Interface, and, obviously, “advertisements”.

Gamers have been traditionally reluctant to stomach in-game advertising, with the industry remaining generally pessimistic on its efficacy and revenue potential.

Thanks, EDGE.