Microsoft preparing Kinect-driven advertising

Tuesday, 14th June 2011 06:45 GMT By Brenna Hillier

A new trademark filing suggests Microsoft is prepping interactive, Kinect-powered advertising.

TechieBuzz turned up the trademark, filed on Monday, for something called NUADS:

“Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices”

Yes, that sounds a lot like waving at Kinect, in-game or on your dashboard, in order to better enjoy commercials. Hit the duck, win an iPhone?

The service’s name may be a convenient (and pathetically humorous) contraction of Microsoft’s current buzz phrase, Natural User Interface, and, obviously, “advertisements”.

Gamers have been traditionally reluctant to stomach in-game advertising, with the industry remaining generally pessimistic on its efficacy and revenue potential.

Thanks, EDGE.




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  1. Blerk

    The camera will look around your room and decide what to flog you.

    “Man, you’re a fat bastard. Why not try Weightwatchers?”

    #1 3 years ago
  2. Lounds

    Eventually Kinect tells you how to run your life, get rid of your wife, she not as fun to play with.

    #2 3 years ago