Square Enix exec disappointed by company-wide Japanese showing at E3

Friday, 10th June 2011 10:14 GMT By Debabrata Nath

Square Enix Holdings senior executive officer Koji Taguchi wasn’t too impressed by the show the content the Japanese arm of the publisher put up at E3 this year, he’s admitted.

He tweeted his thoughts which revealed that, according to him, it was only because of its merger with Eidos, which had games like Tomb Raider, Hitman: Absolution and Deus Ex: Human Revolution on the showfloor, that the company was able to spare its blushes at the event.

“Because we merged with Eidos and had games like Tomb Raider, Deus and Hitman, as a company we were able to keep face.”

He said that the publisher’s decline in quality regarding development of its Japanese titles was almost humiliating, and he thought that it was a really weak show they put together which made him think hard about how it could rectify it.

“But the decline in Japanese titles was almost humiliating. This has been a week where I worried daily about how we can fix this.”

Square Enix had titles like Final Fantasy XIII-2 on the showfloor, which are being made entirely in Japan.

Taguchi isn’t worried without reason. Only last month, the company had announced that it found its sales down 35 percent for the year to ¥12 billion ($148 million/£90.6 million).

Thanks, Andriasang.



  1. onlineatron

    All for the best as far as I’m concerned.

    Eidos is pumping out some top draw stuff. Square Enix on the other hand? Not so much.

    #1 4 years ago
  2. Blerk

    You know, it might help if you actually did something other than umpteen Final Fantasy games, Squenix.

    #2 4 years ago
  3. CroMagnon

    In a nutshell, Mr senior executive officer Taguchi.

    And you know what? No one regards them as Square Enix titles. If you asked anyone who’s making these games, the answer would be Eidos. It’s symptomatic of the state of the Japanese gaming industry in general. Yes, there’s some good stuff coming from Japanese owned companies – but it’s made by Western studios.

    And that’s where the credit will go.

    #3 4 years ago
  4. onlineatron


    Buying Eidos is the smartest thing Square Enix has done since… since… well, ever.

    #4 4 years ago
  5. BloodyJoe

    only one JRPG! this is a shame for Square!

    #5 4 years ago
  6. viralshag

    I agree with both 1 & 2, Eidos has some great looking titles on the way, albeit most are sequels or reboots but then what does that really matter when they look as good as they do.

    FFXIII on the other hand was bit of a shocker to me, I found that game really boring, I didn’t make it far. As for FFXIV… well, let’s say I found that less than impressive.

    #6 4 years ago
  7. SplatteredHouse

    I’m pleased to see this admittal. It is completely embarrassing situation for them. This is gaming’s big show, and they can’t plead ignorance to it being on now, but they brought nothing. That’s the impression they left with media, and fans.

    I don’t think they were able to keep face, as he puts it, because of the perception that these acquisitions are just that, those titles from Eidos that Taguchi considers a saving grace, continue to be regarded mostly as Eidos releases, there’s been no amalgamation with the S-E company.
    If they knew that people wanted to see the Versus XIII, they wanted to see news of XIII-2, perhaps an update on XIV (ulikemanyromannumeralstoo?) – they didn’t have any of that!

    Is Thief also “S-E”, now? I forget, but they could and should have teased that – it’s the ideal place and time, if they have anything that could be shown.
    There was no new games, any new Kingdom Hearts is as far off as its ever been. Finally, however I do agree, S-E NEED to get out of the FF-only rut. It’s ruining them, and been damaging enough already.

    #7 4 years ago
  8. Erthazus

    How about showing Final Fantasy XIII Versus or Kingdom Hearts next title? Seriously.

    #8 4 years ago
  9. Blerk

    Or even better, do something new and exciting?

    #9 4 years ago
  10. viralshag

    You would think with their experience they could put something fresh, new and exciting together.

    It’s not like the turn-based combat RPG genre is dead. I mean off the top of my head, Lost Odyssey and Enchanted Arms, although not the best games in the world, were pretty decent.

    #10 4 years ago
  11. Blerk

    If the insist on carrying on with FF, they should take a good, long, hard look at Skyrim. See that? That’s where you should be going.

    #11 4 years ago
  12. Erthazus

    @Blerk, Final Fantasy is their “something new” and fresh. It’s just a brand in which they can sell JRPG.

    So as long as they deliver and make games that by a mile better then clusterfuckness aka Final Fantasy III i’m ok with this.

    #12 4 years ago
  13. Espers

    This Guy has a problem !! Tomb Raider was a losing franchise until this reboot. Besides SQUARE didn’t merge, it ACQUIRED Eidos and because it ACQUIRED it, we’re now looking at a decent Tomb Raider. I think the issue this guy is having can be summarized as follows: ” LOST IN TRANSLATION “.

    Who gave him the right to decide that western audience is not interested in Japanese Games. I love FF-XIII and I am going to buy FF-XIII-2, Versus XIII, Type-0 and The 3rd birthday.
    Damn it, it’s all business now, no SPIRIT in games anymore.

    #13 4 years ago
  14. Espers

    @6 Final Fantasy XIII is a great game however it’s not for everyone, when you play final fantasy XIII you learn tactics, just because your characters were too weak in experience and you didn’t put the efforts in finding worthy treasures doesn’t give you the right to say it’s boring.
    To put it simply: ” YOU DO KNOW HOW TO PLAY FINAL FANTASY “

    #14 4 years ago
  15. Erthazus

    “when you play final fantasy XIII you learn tactics”

    Yeah, like pressing one button.

    You know shit about tactics. Want tactics? Play Hearts of Iron III: Semper Fi. Now thats tactics.

    #15 4 years ago
  16. Espers

    @15 “Pressing one button” is when you lazy bitch use AUTO-BATTLE !! see ” YOU DO KNOW HOW TO PLAY FINAL FANTASY “. they made the Auto-battle for lazy people like you but for old timers, they never use it

    Retard !!

    #16 4 years ago
  17. viralshag


    I know how to play the game, thanks. I still think it was boring. Why should I push through boredom to find what may or may not be a better game?

    Also, That’s twice now you have said ”YOU DO KNOW HOW TO PLAY FINAL FANTASY“ so thanks for acknowledging that fact.

    Characters were some of the weakest I have seen in the series and the story was far from being one of the best. That’s my opinion. Suck it.

    #17 4 years ago
  18. OlderGamer

    “Who gave him the right to decide that western audience is not interested in Japanese Games”

    Sales figures and market share.

    Imo, many JP companies started losing sight of the console market at the end of last gen/begining of this gen. Instead many put their focus on handhelds. And that is great for JP, where the PSP rules the roost.

    But in broader markets I feel it hurt them. You can’t play the freshest and newest JRPG on your Wii/PS3/xb360 if it was made for the DS or PSP.

    I wonder if high devs costs and long production cycles of consoles may have been putting them off? Or if a handheld just fits the JP culture better? But whatever it is the volume of games being made for handhelds vs consoles isn’t helping their console offerings.

    Not going to change anytime soon, esp with Vita coming out.

    And of course there is the fact that most big name JP made games have been overshadowed by western made games. And some JP pubs attempted to pursure games they felt could be more “western”. For example we have Vanquish(easily a JP Gears of war complete with robots and power suits). It was a good game, but couldn’t carve out a spot for itself against the games it was trying to compete with.

    JRPGs used to be the bread and butter and the cream of the crop from JP. Getting my hands on a few of the SNES games were magical. But today again western style rpgs are getting the lion share of the market outside of asia.

    Even though some will claim its apples and oranges, I would rather play a MMORPG like WoW then a JRPG. I think that goes for a lot of people. And if not WoW, Rift, EQ, LOTRO, Guild Wars, Old Republic, EVE, then it stuff like Elder Scrolls, FallOut, Diablo, Mythos, and more.

    “Back in the day”, I am talking NES, MD, SNES, and even PSone and PS2, the over whelming majority of competition to JPs gaming was from other JP game makers. But today(ty MS), the western devs have been able to establish themselves. And they have proven themself as stiff competition. JP doesn’t have control of center stage anyone game wise.

    And the plan truth is that they have not stood up to that competition very well. Easy to dominate when your the only ones playing. And JP styled games don’t always conect with western consumers, but if those games were all that was avalible, thats all you could play. You could take it or leave it.

    SE picking up Edios was a brilliant move. It allowed acsess to western markets, w/o SE having to do it themself.

    And if you really love and miss JPRPGs, make sure you get a Vita – looks like it will be region free. And that will allow you to keep a steady flow of games out of JP. I know a lot of people that play almost exclusivly on handhelds for that very reason.

    #18 4 years ago
  19. KrazyKraut

    Its a frivolity that ppl always ignore NIS America.
    They bring a lot of good RPGs…not even Sony was nice enough to thank NISA a little bit at the show with some trailers of Totori or some PSP titles.
    Without them, Japanese gaming influence (expect of Nintendo and Platinium games) would shrink to 0.Even RE is outsourced to SixCunts.

    We will always support NISA. One of their RPGs (for PSP or PS3) is better than 3x FF13s.

    #19 4 years ago
  20. joshua nash

    well what did he expect when Square enix’s flagship game (Final Fantasy) has been so watered down that it turns off their hardcore fan base you know there are problems, hell the last truthfully great JRPG that sqare enix released imo was DQVIII

    #20 4 years ago
  21. HighWindXIX

    Square has so many great properties that its just left behind. Part of the problem is the handheld market in Japan is huge and that’s where they invest and innovate. They need to rewind the clock a bit and see what made them great 15 years ago and recreate that mentality. Or just get Yasumi Matsuno to make them a new game. Either Final Fantasy XV or something unique and outside the box like he did with Vagrant Story.

    Square has access to a lot of talent (even if its now freelance talent) and they need to exploit that. They need to make a full on Japanese RPG, not what they think the west wants. What we really want is not what they think we want. Their audience is not the Call of Duty audience.

    #21 4 years ago
  22. JackTheLittle

    they must change their way of management soon.
    if only i could be there…… :D

    #22 4 years ago

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