Thu, Jun 09, 2011 | 22:01 BST
Nintendo admits challenges with 3DS; unconcerned with Vita as a competitor
Charlie Scibetta, NOA’s senior director of corporate communications, has admitted to Gamasutra 3DS has faced a few challenges especially when it comes to getting consumers excited for the system.
However, according to Scibetta, consumers will come around to 3DS because of the games line-up and said Nintendo is not too concerned with Vita’s impending launch.
“It’s hard to market a 3D product in a 2D world, and the way we’ve found is the most effective is getting [3DS units] into their hands,” Scibetta said adding that Nintendo’s strategy is “a very aggressive trial program. Wherever people are congregating, we encourage people to try it… [and then] convert that positive sentiment into purchase intent.”
Scibetta also said consumers will start paying closer attention to 3DS now that the eShop has launched.
“I think if you give people enough reasons to buy, eventually they will. We’re not too concerned about the long term viability of the platform,” he continued. “If we give them good enough content [they'll] keep coming back to the games, and we’ve got the experiences that will appeal.”
“Give us time. We wanted to bring out franchises that people were familiar with and innovate on those… And with third party support we have, that innovation can come from anywhere.”
Scibetta also told the site that Nintendo doesn’t have any plans on changing its strategy, even with Vita launching later this at or around the same price-point.
“We certainly wouldn’t change our strategy or our approach based on what a competitor is doing,” he said. “[We] will continue to innovate… and encourage our third party developers to take advantage of the system.”
8 comments
#1
Rad430
09/06/11, 10:09 pm
you better do that.
#2
Heinekeno
09/06/11, 10:11 pm
“Scibetta also told the site that Nintendo doesn’t have any plans on changing its strategy, even with Vita launching later this at or around the same price-point.”
You HQ better prepare the PLANS or your 3DS will be dead by Christmas.
#3
ASBI
09/06/11, 10:34 pm
“unconcerned with Vita as a competitor”
thats cuz vita is not even in the equation , it is way out of ur league
#4
neon6
10/06/11, 12:55 am
nintendo u scared
#5
revsouly
10/06/11, 5:09 am
“We certainly wouldn’t change our strategy or our approach based on what a competitor is doing,”….
I thought it was common sense that no matter what you are involved in you must learn how to adapt.
When 3DS sales continue to be horrible & Vita dominates the market,
will you change your strategy then?
If people stop playing Pokemon the 3Ds will be in deep trouble.
#6
Blerk
10/06/11, 8:59 am
So what happens if Vita struggles as well? Hmm?
#7
Dimaco
10/06/11, 5:34 pm
You’d better be, you sure would.
#8
OlderGamer
10/06/11, 5:52 pm
Blerk +1
Cause don’t be shocked if it doesn’t have the same thing happen to it.