Nintendo stock falls to lowest in five years following Wii U announcement

Wednesday, 8th June 2011 15:23 GMT By Stephany Nunneley

After Nintendo announced Wii U at E3 yesterday, share prices for the firm were the lowest in five years, according to Bloomberg.

Nintendo stock fell 5.7 percent to 16,930 yen at the close of trading in and over 2.2 million shares changed hands, compared with theĀ  six-month daily average of about 720,000 shares moved.

“There were high expectations from the new version of the Wii and this fell far short,” said analyst Yusuke Tsunoda. “People had expected to see something more at a big event like the E3, but there wasn’t really anything more than what’s already reported.”

Yesterday, Iwata said Wii U will likely cost around $250 in Japan next year, said Japanese newspaper Nikkei.

Thanks, Eurogamer.



  1. Blerk

    Wii Eww.

    #1 3 years ago
  2. Erthazus

    @1, YES! I will now call it “Wii Eww”

    and controller will be: Kitchen sink

    :D Thanks blerk, my Rant ability is on the new level.

    #2 3 years ago
  3. ReeceHeywood

    Haha omg. xD

    #3 3 years ago
  4. pukem0n

    well, the press conference was disappointing, to say the least.
    all 3 big conferences didnt live up to expectations.

    Halo 4 is one of the biggest things of the newly announced stuff, which shows how poor the rest was ^^

    #4 3 years ago
  5. DSB


    Can’t say it’s surprising though, they’re stuck in some weird limbo between showing their stuff and not showing their stuff, and a lot of insecurity about what they actually want it to achieve.

    #5 3 years ago
  6. M. K.

    Hm why? I mean sure, the PC wasn’t that great, but Wii U is on a good way to unite hardcore and casuals. We just need to wait for important informations like:

    price, hardware specs, line up and of course (maybe the most important) wii u’s online abilities.

    #6 3 years ago
  7. DSB

    It’s still early in the game, and people are judging it based on the fact that it’s the “uncool console”, but a bad presentation is still a bad presentation. They totally failed to make it clear what they were offering, and worse yet, they didn’t present any gameplan on how they were gonna win the market the second time around.

    Everything may change, but there’s a definite disconnect between the Wiis role today and what Nintendo are saying they want to do tomorrow.

    #7 3 years ago
  8. Gama_888

    Im not suprised. Jump on the bandwagon for Wii, Jump off for WiiU
    I thought there WiiU announcement was terrible. Not actually showing us anything from real from it?

    The console obviously got leaked months before its announcement time.

    #8 3 years ago
  9. tenthousandgothsonacid

    Let’s face it, Nintendo turn up 6 years late with an expensive looking Etch a Sketch.

    No wonder the markets are nervous…

    #9 3 years ago
  10. NightCrawler1970

    So what the specs of that ugly thang??? i saw it has a CD-port, USB port what else?

    #10 3 years ago
  11. silkvg247

    Nintendo clearly feel they have to “innovate” and are just simply trying too hard now.

    This looks like trash. Sorry, it does.

    The Kinect is crap because of poor response times and needing a large living room to play 2p.

    The Move is crap because of poor response times.

    The Wii is crap because of poor response times.

    Bring out something similar to the move/wiimote but which actually has <10ms lag, plus HD graphics, and I'm sold. Right now, the tech is no good for serious gamers wanting their headshots on moving targets.

    And this tablet thing? Just a gimmik. Waste of time.

    #11 3 years ago
  12. Lightmanone

    @11: The WiiU has a responds time of about 2ms, and has 1080p (confirmed by reggie himself, he said in an interview with G4.) It’s amazingly accurate according to handson by VG247, gamespot and Kotaku.

    I might be a nintendo fanboy, and I think they have some stuff they can get better at, but all the points you said, actually are very much well done better.

    #12 3 years ago
  13. OlderGamer

    @12 Some people are going to hate because they are worried that the new Nintendo system do the samething as the last Nintendo system: beat the pants off of everything else.

    Alot of people really see Nintendo as the anti game company. People here, hate casual games. They don’t want their moms, their sisters, their grandmas or even their wife sharing center stage with them when it comes to games.

    And casual games are everywhere. So these people aim their hate at Nintendo because Nintendo understands that a lot of different kinds of gamers want to play a lot of different kinds of games. In the end these people paint targets on Nintendo for it.

    But three things:

    First up it works(the diversifying markets aproach) – Wii won last/current gen.

    Second up is it worked so well, that both MS and Sony jumped head first into attempts to capture the very same market Nintendo embraced. Move or Kinect anyone?

    And last, just because your kid sister/daughter/wife/or mom enjoys a game or two on said system, doesn’t mean that you can’t also find and enjoy games for it too. That is the leason Nintendo learned from last gen/Wii. If you want the core, you have to offer them more then Mario, and I get the feeling Nintendo is aiming to do the upandcoming gen right.

    #13 3 years ago
  14. OlderGamer

    As far as the stock falling, keep in mind preWii launch no one gave Nintendo a snowballs chance in hell either. It was a laughing stock among gamers and game sites alike. Then it exploded off of shelves.

    Stock didn’t drop because of the WiiU. It droped because of the core audiances reaction to it at E3. But in truth the core audiance is a decreasing portion of the game buying public. Thing is the stocks people don’t understand any of that stuff. They don’t get that bigger gaming demographics are out there beyond the core focused crowds at E3 or the core focused gamers they report back to.

    WiiU will be fine.

    #14 3 years ago
  15. DarkElfa

    The way I see it, Nintendo failed on many fronts with this launch.

    First, they needed to distance themselves from the Wii. Bu naming the new console Wii U, they epic failed. It’s a hideous name and they need to change it.

    Second, they needed to show of it’s graphical prowess by presenting some serious titles that graphically competed if not succeeded PS3 and 360. They also screwed up here.

    The controller presentation was well done but they needed to present more details upfront and they didn’t.

    Then there is the proprietary disk rather than use Blu-ray. Nintendo just can’t help being Nintendo and that’s hurting them more than helping.

    Overall, its a major screwup but they can come back if they try.

    #15 3 years ago
  16. TVs Everywhere


    The WiiU has a responds time of about 2ms, and has 1080p (confirmed by reggie himself, he said in an interview with G4)

    Which I’m taking with a grain of salt until I hear him EXPLICITLY saying that it’s NATIVE 1080p and not upscaled.

    #16 3 years ago
  17. Ireland Michael

    @13 Always a bastion of rationale in a cesspool of self-obsessed tripe.

    #17 3 years ago
  18. Erthazus

    @Og, completely disagree with your statement. first of all I as a hardcore gamer don’t care if someone will use my system for casual gamimg.

    I like to play PC games more then on my consoles, but the reality is that PC is the biggest casual platform. It’s a fact. There are so many stupid casual games like Farmville and etc. Facebook games… Pop Cap games, Ravenloft…

    I care? Not.

    also, last generation is not over.

    Also, Wii succeed because of something new on the market when at that time not much of a new was. Now in 2011 in the world of iPads, iPhones, Kinects and Moves it’s hard to sell something new.
    Casual market was before the Wii.

    New controller aka Kitchen sink sucks huge balls. Because:

    1) It’s ugly and childish
    2) Single-touch screen (no multitouch) which is beyond a disaster.
    3) No processing power in it (just built-in Wi-fi)

    Basically what DSB said now is absolutely correct. Just read his statement. Absolutely true.

    #18 3 years ago
  19. OlderGamer

    Thanks Michael, I try :)

    #19 3 years ago
  20. Gurdil

    @OlderGamer I agree with you on a lot of points here, especially on the core gamers’ hate against the casual ones (I don’t know and don’t care if I’m a core gamer but I do know I enjoy some casual games and have absolutely nothing against casual gamers). But I really don’t think the stocks people are that wrong. I mean sure they know next to nothing about gaming and people buying games, but the fact is that Nintendo failed to set its target right. Sure you can say that both demographics (not sure it’s the right word to use but you get my point) can use the same console and you’ll be correct, technically. Thing is marketing doesn’t work that way. Core gamers are gonna hate that casual players can use Wii U so they won’t buy it. Casual players will think that Nintendo’s right in saying that it’s a console for the core (which it isn’t, at least not solely) and will be afraid to buy it. I’m exaggerating sure but it’s to make my point.
    Nintendo tried too hard, IMO, to get back the core gamers in their communication. That’s what’s frightening to the stock people. They fear they’ll lose the casual gamers. And contrary to what you think, they DO know casual gamers are the ones that bring more money on the table.

    #20 3 years ago
  21. OlderGamer

    Tis posible Gurdil.

    Imo, Stocks people tend to be poorly imformed as the depth and complexities of many of the things they trade it. They most often know what so called experts are telling them. “Experts” like Patcher, for example.

    And stocks people are very Knee jerkish about almost everything.

    I am sure a story like this one fuels the flames of distest some folks have towards Nintendos new system. But I think in the long run the WiiU will do just fine. It might not be as hard to find of shelves initialy as Wii was, but I put that down to Nintendo understanding they lost sales by having lower stock with Wii, and the Core will be slow to adopt. Plus there is the unknown factor of will the mass market be willing to replace their already purchased Wiis with a new system? Will they see it a needless upgrade?

    Lots of unknowns. I just don’t see how a bunch on unconected suits that don’t know jack crap about video games can be a sign of anything to come.

    #21 3 years ago
  22. DSB

    Traders are jittery, nobody wants to lose a dollar if they can avoid it, but they usually aren’t poorly informed. They don’t have the first person experience we do, but they don’t need it, because it ultimately means less than the factual information.

    They look at things like supply chains, production and general reaction.

    And then there’s the very absurd fact that some traders are in fact computers. I don’t know if you guys caught the news, but it turns out that Anne Hathaway getting wide exposure in the media will actually trick the super computers handling the automatic trade, to up the shareprice of Warren Buffets Berkshire Hathaway stock.

    #22 3 years ago

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