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Kotick throws water on BF3′s chances against MW3

Wednesday, 8 June 2011 15:39 GMT By Johnny Cullen

Activision Blizzard CEO Bobby Kotick has made public doubts over Battlefield 3′s chances against Modern Warfare 3 this year.

“So far, I’ve only seen Battlefield 3 on a PC. I haven’t seen it on a console where the bulk of our business is,” Kotick told CNBC at Nintendo’s E3 press conference in a video interview, referring to most of the footage of the DICE shooter being released on PC.

Brief glimpses of the PS3 version were shown during the multiplayer trailer of BF3 during Monday’s EA press conference, though.

“If it’s just a PC title, as it looks like today, that’s just a small audience to participate,” he added.

Battlefield 3 launches on October 25 in the US and October 28 in the UK for PS3, 360 and PC. Modern Warfare 3 launches on November 8 for the same platforms worldwide.

In the same interview, he talked about WiiU, Nintendo’s next-gen successor.


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58 Comments

  1. M. K.

    New Headline please: Mr. Kotick builds a Pachter during a CNBC interview :D

    #1 4 years ago
  2. DSB

    Oh snap!

    Dissin’ duh PC and duh competishon. Daaaamn boy.

    #2 4 years ago
  3. LOLshock94

    hahahaha this guy is a legend why doesnt anybody like him hes a full time gamer and he knows what the gamers want

    #3 4 years ago
  4. Funkyd

    This feels like some Football Manager-esque mind games.

    #4 4 years ago
  5. Hybridpsycho

    @3

    You’re trying to hard.

    Also, wasn’t Kotick watching their press @ E3? They showed of both PC,PS3 & 360. Just that no one noticed the difference ’cause it looked to awesome. They also had it on all 3 platforms in their booth.

    This guy’s truly an idiot :)

    #5 4 years ago
  6. Blerk

    Who said Kotick was purely an out-of-touch business head, eh? He’s right on it, gameswise. Obviously. :-D

    #6 4 years ago
  7. LOLshock94

    call of duty is strong but hatred makes it stronger

    #7 4 years ago
  8. Big_Boss

    I have no doubt in the long run BF3 is gonna outsell MW3. It may not be this year but I suspect sales will hold up for some time as many will buy MW3 but later will either switch to BF3 or will want both. BF 3 definitely has the PC market dominated and Kotick is underestimating the size of the PC community.

    I guess if you like more of the same you will LOVE MW3, but if you are looking for something more, you’ll wanna play BF3.

    #8 4 years ago
  9. Lounds

    Activision are just a tad worried because EA had the balls to move back 1 week (smart idea if you ask me), which is probably better for average person as pay day for most peeps is 25th of the month.

    #9 4 years ago
  10. OrbitMonkey

    Tbh he’s got a very good point. Where is the console footage? DICE can promise me innovation till their blue in the face, but i’m thinking their just gonna deliver a buffed up BFBC 2.1… With jets! With prone!! WITH BRUTAL MELEE!!!

    #10 4 years ago
  11. M. K.

    `BFBC 2.1… With jets! With prone!! WITH BRUTAL MELEE!!!`

    This, better controls and after launch support => COUNT ME IN!

    #11 4 years ago
  12. Erthazus

    So if your business on PC is not huge, why won’t you cancel WORLD OF WARCRAFT and future Blizzard MMO and Modern warfare 3?

    :D

    bobby, oh… Bobby, Bobby, Bobby :D

    #12 4 years ago
  13. CaptKillsteal

    PC sales were probably low because people would rather pirate his annual trash than pay full price for it…

    #13 4 years ago
  14. Hybridpsycho

    @12

    I see where you’re coming from there Erth, but first of all the MMO genre has a completely different genre.

    Also, he couldn’t cancel anything of Blizzards even if he wanted. He has no power there.

    #14 4 years ago
  15. Erthazus

    @14, bobby Kotick is in charge of Activision Blizzard. He can pull out every Blizzard product if he wanted. (in some fantasy world)

    “completely different genre. ”

    for Bobby genres are not important. Money is important and thats where Activision makes most of the money. FACT!

    #15 4 years ago
  16. M. K.

    @15: Ehm… Sorry, but you’re just wrong. Sure Kotick is the boss, but there’re a lot of other people who earn money with Activision and if they don’t give their okay, Kotick can’t do ****

    #16 4 years ago
  17. Erthazus

    @M.K., i said a possbility. He can do it, but he won’t because of the money mr Sherlock.

    #17 4 years ago
  18. DSB

    Ultimately I think it’s fair to doubt whether focusing on the PC is the most profitable way to go. They’re making a game that probably won’t run very well on most peoples PCs.

    @9 Launching in October is somewhat of a risk. They’re going to have to keep the hype going until people head out for Black Friday and really spend their savings. Should be possible with the promised marketing budget though.

    @10 That’s what the gameplay footage has me thinking so far. I love the animations and all, but if it’s just going to be BC2 with all its shortcomings, then I don’t really care how pretty it looks.

    Jets are probably gonna turn it up a notch though, that’s no small feat.

    #18 4 years ago
  19. M. K.

    @17: Do you even know how a corporation works? (Silly question I know, but under this circumstances I have to ask :P)

    #19 4 years ago
  20. Overdos3

    Kotick you f**** noob FPS is for mouses and keyboards. All people that plays MW and BF on console are just brats.

    This is the proof that your MW3 will be a shitty port and that you dont care about pc.

    Screw ps3 & x360 they’re all but “next gen” console. Pc is the future.

    #20 4 years ago
  21. ManuOtaku

    Personally i dont hate any console manufacturer, developer and people involve in the gaming industry, but this man is testing my will like no other, please stop pushing my buttons kotick, you know what they said the best word is the one not spoken, which means keep your thoughts to yourself, i think you are the only one who likes them in the end, i do recomend you go to the EA booth and see all the versions running including the consoles ones, which look great IMHO.

    #21 4 years ago
  22. xino

    BF3 has no chance against MW3.

    EA are using the PC version as a selling tool to lie to console players as if that is actually how the console verison looks like.

    like it or not, pc gamers will still pirate the game Bad Company 2 was one of the most pirated games in year 2009? i can’t remember when the game came out:/

    #22 4 years ago
  23. Edo

    What chances!?!?

    #23 4 years ago
  24. Yoshi

    ‘small audience’

    Are you fucking kidding me? Small audience on PC? Where the fuck is this guy from?

    This is even worse than the trash talk EA has been saying.

    #24 4 years ago
  25. BULArmy

    If the ame is awesomly moddable as BF2, BF3 can iutsold MW3 1:100 on the PC. On other hand I also think that MW3 will sell better, it is just much more casual. Hell I have also fun with it, it don’t make me want to trow my mouse all over the place, like BF2 or even BC2 made me and they are wastly superior to any COD game.

    If I can be Mr Pachter for a second I will tell the MW3 will sell 10 mil. and BF3 will sell 6 mil. or something like that. Still BF3 is my choice and I am specially building new rig for that game.

    #25 4 years ago
  26. DEADEYES

    “If it’s just a PC title, as it looks like today, that’s just a small audience to participate,”

    PARDON? What the fuk does this guy (Kotick) talk? I guess he forgot the root of COD series and where it comes from! The money makes he blind so far. How could a stupid pig still seat on the chair of Activision?

    #26 4 years ago
  27. Gekidami

    lol Yeah, keep pretending he’s wrong. In the mean time EA arent releasing BF3 exclusively on PC, now are they. You know why?; Because PC game sales are poor.

    #27 4 years ago
  28. deadstoned

    lol Koticks trolling. PC small audience? Yeah I cant name a single company or game which rakes in billions each year in a subscription service.

    Yeah hes just acting stupid for the cameras do endorse MW3 more.

    #28 4 years ago
  29. manamana

    C’mon DICE! Show us what you got on consoles! ^_^

    #29 4 years ago
  30. Gekidami

    Why are people bring up subscription-based games to show how well PC games sell? Thats money being taken from the same players ever month, not individual sales. Last time i checked BF3 wasnt a sub game.

    Oh by the way; MMO’s fail pretty hard too, loads have closed over the years, and the ones going free?; Lets just say its not because the publishers have run out of space in the bank…

    #30 4 years ago
  31. blackdreamhunk

    half his company incomes from pc what a joke, WOW any from blizzard.

    #31 4 years ago
  32. silkvg247

    PC is the home of the FPS, it’s where FPS came from, it’s where FPS feels right. I am one of the so called small audiences who will be getting BF3, on my PC. Better graphics, better controls, etc.

    A smaller audience? You mean less people own a £1k+ PC than £200 console? Norly?

    Quality, not quantity, my dear. Clearly he only cares about sales, and that’s something that will lead us to shit-game-city in a few years time if everyone else thinks the same.

    Start on the PC, port to consoles; any other way is an insult to both the PC gamer and the console gamer.

    #32 4 years ago
  33. Cozzy

    MW3 will sell more just because it’s Call of Duty, which is a shame because BF3 looks so much better.

    #33 4 years ago
  34. DEADEYES

    @27: I don’t care if it release on console of PC, but the way he’s talking is too stupid: insult the platforms’ (PC or console or whatever) customers. If the PC sales is good, and the consoles sales is poor, so can you say “Because PC game sales are poor” or “Because consoles game sales are poor”?

    #34 4 years ago
  35. polygem

    they will both sell very very well. mw3 will most likely sell better but they will both be extremely strong in sales/profit..so what? really. i prefer bf as a franchise. but i adore cod as well. it´s a great shooter and you know what? i´ll just get both. that simple…so what? (again)…all the guys saying pc is the only way to play shooters: that´s bullshit. plain and simple: BULLSHIT. i play videogames since the 80´s and believe me, i played a lot of fps on the pc. i can assure you: fps on consoles are very enjoyable – give it a chance and stop the hate. i love the 360 pad, it´s a great tool to play games with. it´s good competiton on consoles online as well. sure you wouldn´t stand a chance against a guy with mouse and keyboards, but noone uses this setup on the 360 so everything is cool…and fun (and for the fun and competition i play shootergames). please just relax and let people enjoy their games on the platform they want to play them on. consoles are great. if you prefer the pc. great. but please stop telling me you are the king of fps and more skilled because you use a pc. you are not. if you are good in fps games you are good on every platform…

    #35 4 years ago
  36. DSB

    How is stating the fact that the PC audience is smaller an insult? Is he supposed to lie? :P

    Honestly, the whole platform pride thing is just pathetic. I’ve been playing PC games since the beginning of the 90′s, but I’m not blind. And the fact that my platform is marginalized doesn’t make it less fun to play games on.

    Most of the old PC genres are either gone, consolized, or left to small time players. If people had cared that wouldn’t be the case.

    #36 4 years ago
  37. Gekidami

    ^ Indeed. Though with PC fanboys being the zealous lot they are, outrage over this really shouldnt surprise anyone.

    Whats funny is that Kotick probably didnt even mean much by it, he just pointed out the fact that EA are holding out on showing the version(s) that will undoubtedly sell the most. We’re nowhere near the stuff EA has said about CoD.

    #37 4 years ago
  38. Erthazus

    Gekidami is such a huge PS3 fanboy and bobby Kotick defender that it’s freakin hillarious.

    “Oh by the way; MMO’s fail pretty hard too, loads have closed over the years, and the ones going free?; Lets just say its not because the publishers have run out of space in the bank…

    buy yourself a brain, seriously. Just go to the http://www.mmorpg.com and look for yourself how much MMOS have defunct and how much MMOs is on the market.
    PC is the largest audience for gaming. It’s a fact. Don’t even try to tell me that i’m PC fanboy because it’s a damn fact.
    From WOW to Social games from Facebook.

    @DSB,

    “How is stating the fact that the PC audience is smaller an insult?”

    PC audience is not smaller. It’s bigger, but if Call Of duty is not so popular on the PC does not mean that it’s smaller, it’s just not much of a market plays this game.

    World Of warcraft – 10 million.

    @xino, “EA are using the PC version as a selling tool to lie to console players as if that is actually how the console verison looks like.”

    so after pirated BC2 EA have LEADING SKU to PC for Battlefield 3.

    where is your logic?

    #38 4 years ago
  39. DSB

    @38 World of Warcraft isn’t on consoles, so the consoles don’t have a chance to outsell it, but even if you count the userbase, CoD still easily outsells it.

    The most the PC is ever going to achieve on a multiplatform title is roughly a third of the overall platform audience going on past performance. It’s quite clear from the financial statements.

    #39 4 years ago
  40. Erthazus

    I like how console fanboys say: EA LIES TO US!!11 BF3 on consoles will be shit!11

    Aha, oh yeah… you know guys… i’m playing each Call Of duty game with 60fps, 1080p, MSAA, AA with better textures, shadows and filters.

    so you can shut up. No matter what (port or lead SKU) PC version these days feels like an exclusive game compared to console (except for some really cheap ports)

    @DSB, COD outsells combined with PS3 and 360. There is a difference in platforms.
    don’t just count WOW. WOW is one of the something.

    console base is basically 100 million (PS3 and Xbox 360). but PC? It’s one billion users of Microsoft Windows, not to mention about MAC.

    #40 4 years ago
  41. Gekidami

    So a straw man and a red herring walk into fallacy-inn…

    “Console base is basically 100 million (PS3 and Xbox 360). but PC? It’s one billion users of Microsoft Windows, not to mention about MAC.”
    Except my grandma doesnt use her PC to play games. Moot point.

    #41 4 years ago
  42. DSB

    Non-MMORPG revenue, Activision, 2010:

    PC: 325 million dollars
    Wii: 408 million dollars
    Playstation 3: 854 million dollars
    Xbox 360: 1033 million dollars

    In other words, for Activision, without the MMORPG market, the PC is 2,6 less profitable than the Playstation 3, and 3,1 times less profitable than the Xbox 360.

    Let’s stop kidding ourselves, eh?

    *EDIT*

    Actually, let’s not, let’s do 2009 too:

    PC: 164 million
    Playstation 2 (Note the number 2): 174 million
    Playstation 3: 584 million
    Xbox 360: 857 million

    Actually, Activision made more money on the PS2 than they did on the PC by the end of 2009. Which was the year of Modern Warfare 2. Which didn’t appear on the Playstation 2 at all.

    #42 4 years ago
  43. Lewis247

    Why are people making a big fuss about this? *cringe*

    #43 4 years ago
  44. OrbitMonkey

    This is why the pc market suffers, stop raging online about kotick & buy some games you nerds!! ;)

    How much does Activision make from WoW anyway? And how big is the userbase?

    #44 4 years ago
  45. DSB

    If we take the Steam hardware survey and compare it to the recommended requirements for BF3, you get this:

    OS (Windows 7 64-bit): 40% of surveyed PCs
    CPU (Quad-core Intel or AMD CPU): 42% of surveyed PCs
    RAM (4GB): 50% of surveyed PCs
    GFX (DirectX 11 Nvidia or AMD ATI card, GeForce GTX 460, Radeon HD 6850): 11,6% of surveyed PCs (Yaaay, my PC is in the 12th percentile!)
    VRAM – 1 GB: 39% of surveyed PCs
    Hard drive – 15 GB for disc version or 10 GB for digital version: 39% of surveyed PCs

    It’s not 100% accurate, but it’s the closest you’ll come to seeing what’s actually out there.

    Certainly very, very few people will be enjoying DX11.

    @44 I’m not sure if they release the numbers of subscribers but they made 1,23 billion dollars on WoW in 2010. I just skipped straight to the revenue.

    http://files.shareholder.com/downloads/ACTI/1284217699x0x461467/F432BA16-3D54-4EDB-9269-4F744E33B771/Activision_Blizzard_2010_ARS_Final_PDF.pdf

    I’m not about to read through the whole damn thing :P

    #45 4 years ago
  46. YoungZer0

    @42: Won’t work. He’s resistant to logic.

    #46 4 years ago
  47. joshua nash

    anything kotick says is basically bullshit imo, i personally believe that Battlefield 3 may actually give MW3 a run for its money

    #47 4 years ago
  48. DarkElfa

    MOTHERFUCKER! This asshole actually said this?!

    I can’t wait for BF3 to wipe the floor with MW3 just to smack the bullshit off Kotick’s face.

    #48 4 years ago
  49. DarkElfa

    Woops, double post from frustration.

    #49 4 years ago
  50. Dralen

    Guy is a douche. At least they are trying to move forward with their franchise, instead of staying in the exact same place COD has been for the last 5 games.

    #50 4 years ago
  51. blackdreamhunk

    here why battlefield is going to be a better game than mw2

    http://www.gamertagradio.com/new/2011/06/e311-video-debate-whats-slowing-down-the-gaming-industry/

    #51 4 years ago
  52. Erthazus

    @DSB, Non-MMORPG.

    Of course Non-MMORPG games does much better then on the PC.
    It’s a fact.

    you don’t need to tell me. But look a bit different in this situation.
    How much Starcraft II sold?

    For the RTS game fantastic sales.

    #52 4 years ago
  53. noherczeg

    #51

    I dont want to seem like a racist, but the black guy HAS THE POINTS. What ever he says is all true, i’m really impressed now. Newer would have thought there are this talented peeople out there!

    No sarcasm here.

    #53 4 years ago
  54. blackdreamhunk

    @noherczeg

    I agree with you there.Also I am not going to support any remnants of infinity ward. I would rather support dice or tri arch . You know game devs that love their fan base.

    oh and there is nothing racist about your comment.

    #54 4 years ago
  55. DSB

    @52 It’s the most popular RTS game in history. Not a new IP, and not a multiplatform title. It proves nothing about the platform.

    #55 4 years ago
  56. LOLshock94

    i dunno whose worst EA showing a game so damn fine and letting people get tricked by the graphics or kotick proving to us what EA is doing…

    #56 4 years ago
  57. albo88

    at this point is all abut marketing
    we gamers know who going to be better but who will sell more?
    is all abut how much money will company like EA and activison will throw to win the battle is all abut commercial stuff now

    #57 4 years ago
  58. blackdreamhunk

    pc gaming is more than just mmo’ and subscription

    http://www.techspot.com/news/44167-esa-facts-and-figures-about-the-gaming-industry-in-2010.html

    Furthermore, as another indication of the rapidly evolving online marketplace the report claims that digital format sales in the form of subscriptions, full games, add-on content, mobile apps and social network gaming accounted for 24% of all game sales in 2010, contributing $5.8 billion to the total of $15.9 billion spent in content. Factoring in hardware and accessories the total consumer spend in the games industry last year was $25.1 billion. Other finding

    #58 4 years ago

Comments are now closed on this article.

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