Activision memo on Modern Warfare 3 leak comes to light

Saturday, 21st May 2011 18:54 GMT By Stephany Nunneley

An internal Activision memo sent to employees after information pertaining to Modern Warfare 3 was leaked last week, has itself been leaked.

The memo, which basically outlines what publishing CEO Eric Hirshberg told Joystiq earlier this week, chats to employees about the “intellectual property leak,” and how serious the firm takes “abuse of our intellectual property.”

It goes on to say that the leak is “under investigation,” and that the company is “confident it will be resolved quickly.”

“What I want to tell you about is how we handled the event internally,” said Hirshberg in the memo obtained by GiantBomb. “We were lucky in that we were very close to our scheduled reveal date, and therefore, we had a number of assets that had not yet been released, but were ready to go.

“When it came to light that we had suffered a significant security breach, it became clear that a leak of this size had the potential to throw our launch off of its schedule, or worse, blunt its momentum…As a company, we needed to look both backwards and forwards simultaneously. Of course we needed to immediately begin finding the source of the leak. But we also needed to deal with the fact that, like it or not, our launch had just begun.

“Very few companies could have woken up with a crisis of this magnitude, and gone to bed with an undeniable win…Everyone should be extremely proud. We’ve got a long way to go. But under very challenging circumstances, we managed to get our launch off to an incredible start.”

Again, pretty much what Hirshberg said earlier this week.

Modern Warfare 3 is expected in November.



  1. endgame

    ofc other companies don’t but f**k their employees so nothing of this magnitude will ever happen to them.

    #1 4 years ago
  2. Mike

    I want it leaked when someone from Activision takes a leak.

    #2 4 years ago
  3. Phoenixblight

    Yes because NO ONE KNEW that MW3 was coming out? THere was no way to tell ….. besides the last 6 fucking games coming out every damn year. You are not special Activision.

    #3 4 years ago
  4. Grimrita

    PR bullshit. This things worse than a script in Eastenders. If they care so much, then why ‘leak’ it in the first place?!

    #4 4 years ago
  5. xD3S1x

    @3 +1

    they are trying to get media attention for free?

    #5 4 years ago
  6. Hunam

    The leak helped them massively. Ok, not the story script, but all the multiplayer info like levels and weapons, stuff most devs can never be bothered to talk about because they want to talk about other crap like revolutionary gameplay and other vague nonsense, when dudes just want to know what we are shooting, who we are shooting and where we are shooting. Maybe a little bit about how, but we can take a good guess as to why.

    #6 4 years ago
  7. Gekidami

    ^ Highly doubt it. The leak was pretty serious, some plot points i’m sure they’d rather have kept under wraps were revealed.

    #7 4 years ago
  8. deadstoned

    I still think this leak was intentional, they were too well prepared.

    #8 4 years ago
  9. The_Deleted

    A leak about leaks… I can see I’m going to be bored with this one in record time.

    #9 4 years ago
  10. Hunam

    @7 I did say except for the story bits. The rest of it was gold. It got me really into MW3 more than any other CoD because it gave me stuff I care about, that is, cool looking videogame guns.

    #10 4 years ago
  11. Stephany Nunneley

    @4 – :D :D :D

    #11 4 years ago
  12. KrazyKraut

    even worse than the PR shit about Dantes Inferno (the fake boycott)

    #12 4 years ago
  13. AHA-Lambda

    actually something i’ve just realised…has there been any news bout the west zampella trial?

    The date is for the 23rd; the same day as the first MW3 teaser.
    Didn’t acti also do something similar where black ops was announced not long after the initial firings??

    Just interesting stuff there i thought =/

    #13 4 years ago
  14. Grimrita

    I dont even know why I care. I wont be buying this turd – EVER

    #14 4 years ago
  15. M. K.

    `The rest of it was gold. It got me really into MW3 more than any other CoD`

    I’m not sure about this, are you serious? *misses sarcasm tags*

    #15 4 years ago
  16. Hunam

    No sarcasm at all. I enjoyed having a nice map list, seeing some shots of how the maps look in their editor compared to a target render pass, seeing some nice gun models and looking at the design and having a look at the WiP models and knowing pretty much exactly what’s going to be on the disc they want my hard earned for.

    #16 4 years ago
  17. DarkElfa

    Radiation in Japan, that’s a leak. Hole in a dam, that’s a leak. Top secret military info in the hands of the enemy, that’s a fucking leak.

    Some pics and crap about a video game released a week or 2 before it’s official? Nope.

    #17 4 years ago
  18. Hunam

    That’s a spurious statement. It’s like telling someone who just got dumped by the person they love to stop being so silly because someone in some war torn country had his entire family killed. People have a right to call this a leak even if it is just about videogames. What other term would be useful? Putting rules like that to language is kinda silly.

    #18 4 years ago
  19. Freek

    It’s MOdern Warfare 3, by this time the franchise might actually be bigger then Star Wars.
    There was never any crisis, everybody knew it existed and knew it would launch in november. They could have launched it without any marketing at all and still have a bajillion sales.

    #19 4 years ago

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