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Gamestop moving rapidly on cloud-based and digital content

Gamestop has told investors it expects to have an internal beta for a cloud-based digital distribution service, based on its acquisition of Spawn Labs, in July.

IndustryGamers reports the retailer intends to launch an US-wide beta on an unspecified future date.

On the Impulse front, the service recently acquired from Stardock will soon be integrated into Gamestop's website, and will support its Power-Up Rewards initiative.

Gamestop's DLC programs have been a success, and the company believes this has made publishers more likely to embrace streaming services in the near future.

Gamestop said it is still committed to a "physical-first mentality" but did say it had seen positive "response from publishers to our digital initiatives". It mentioned publishers would enjoy "creating a channel to get to where the customer is at” and mentioned creating access to "new revenue streams" for the games industry.

On the heels of its Spawn Labs and Impulse acquisitions in March, Gamestop predicted $1.5 billion in digital revenue by 2014.

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Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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