UGO and 1UP now officially part of IGN Entertainment

Thursday, 5th May 2011 22:13 GMT By Stephany Nunneley

News Corporation has officially announced its acquisition of Hearst’s UGO Entertainment.

The purchase will see IGN Entertainment operate its existing properties along with UGO, 1UP, and UGO’s entire network of owned and affiliated properties, which according to the firm’s internal numbers, will reach “a global audience of more than 70 million monthly visitors.”

Under the terms of the agreement, Hearst Corporation will become a shareholder of IGN and will be an active participant in the development of the business.

Here’s some quotes on the matter:

“This instantly catapults us to another level and positions us to serve and entertain tens of millions more fans. We look forward to providing an even richer service for users and advertisers. We are now actively considering a range of options to maximize IGN’s long-term value,” said Roy Bahat, president, IGN Entertainment.

“The combination of IGN and UGO will create the complete ‘go to’ online destination for video game enthusiasts. The breadth, depth and quality of the content available through these sites will be unparalleled. This is a terrific combination for our viewers and our advertisers,” said Ken Bronfin, president of Hearst Interactive Media.

“With ign entertainment’s uk reach and revenue continuing to grow, this is an exciting development that positions us at the heart of men’s entertainment media online, with new opportunities in gaming and men’s lifestyle complementing our existing market-leaders IGN and AskMen,” said Ian Chambers, international VP and managing director, IGN Entertainment. “Delivering a combined UK audience of almost 5.5 million users aged 18 to 35 in March 2011, we look forward to welcoming the UGO sites into our extended portfolio.”

IGN along with the UGO properties will now encompass:, GameSpy, FilePlanet, Direct2Drive, TeamXbox, AskMen, and more.

1UP, which was at one time owned by Ziff Davis, was sold to Hearst back in 2009.



  1. Razor

    Who knew The Dirty Digger had so much interest in games.

    #1 4 years ago
  2. HighWindXIX

    Back in the day, 1up was an amazing game site. I could mourn their transformation from awesome to not so awesome but why would I? I have VG247 and I need no other site!! For reals.

    #2 4 years ago
  3. Nozz

    The IGNorance grows stronger!

    #3 4 years ago
  4. LOLshock94

    why is ign bad?

    #4 4 years ago
  5. I Am A Troll

    “The breadth, depth and quality of the content available through these sites will be unparalleled.”

    Breadth, depth and quality. Three traits synonymous with IGN.


    #5 4 years ago
  6. I Am A Troll

    @4 Who said IGN is bad?

    IGN is the epitome of gaming journalism. Fact.

    Their news coverage is brilliant, and they’ve only got one dedicated news writer! Their gloriously written reviews are brilliant (they’re so good they get published before any other site). Their features are brilliant; so thought-provoking and in-depth. For example, have you read the recent one from their writer Jack DeVries about gay game characters? Trust me, go read it. Monumental stuff. They also have weekly (I think) Top 100 lists – just imagine the hard work and creativity that goes into making those lists. I could go on and on… Best of all, though, are the IGN Babes – a unique feature that I think really sets them apart from other gaming sites.

    To sum up, then, IGN is, in what I believe are the most used words in a typical IGN review, awesomely cool

    #6 4 years ago
  7. Bloodyghost

    @6 IGN isnt the best at hiring great journalist.

    To this day I think Greg Miller was a fluke hire.

    He is has some of the worst reviews ever.

    The editors for the DS section are very unprofessional.

    Game Informer, Kotaku, here and even 1up;s editor are more professional then the content that spews out of IGN.

    IGN makes half assed articles sometimes.

    The opinion based articles, the ones Kotaku thrive on, are hilariously bad.

    Its the content and how its displayed that puts it off.

    IGN is still good but has some baffling journalists and editors.

    #7 4 years ago
  8. Erthazus

    @6, i hope you are trolling… I mean REALLY trolling

    #8 4 years ago
  9. theevilaires

    Does anyone know if I can still download all of the 1UP shows the old crew made back in the day. I love that gaming show. VG247 should start something like that :D

    #9 4 years ago
  10. TheWulf

    That’s a shame. To this day I still go to 1up for reviews. This site is great for news, but when you want an opinion on something, especially if it’s mainstream, you can usually rely on 1up for about as an objective a review as a games journalist can give.

    I really hope that doesn’t change.

    #10 4 years ago
  11. I Am A Troll

    @8 I think that’s fairly obvious. ;)

    #11 4 years ago

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