Capcom has created a “second brand” in a bid to push development and distribution of social games on smartphones and differentiate from its core videogame activity.
In a statement released on its investor relations website, Capcom has pointed to “the key to achieving growth of the mobile game business is to focus on social games for smartphones on a global scale.”
This focus comes in the form of a newly established brand, Beeline Interactive, which Capcom will use for the creation and distribution of original mobile content. Smartphone versions of Capcom’s core franchises, such as Street Fighter and Resident Evil, will continue to be published under the firm’s main banner.
As well as renaming two existing subsidiaries to bring them under the Beeline brand, Capcom has stated that: “The central goals are establishing the “Beeline” brand in Asian markets and increasing earnings from ‘Beeline’ products.”
Market analysts have recently predicted that the social gaming scene will undergo a major boom period in the next few years, and that revenue generated by smartphone and tablet gaming has already risen rapidly.