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Guitar Hero not dead, just “on hiatus”

Tuesday, 12th April 2011 10:41 GMT By Stace Harman

Activision has spoken out about the once mammoth Guitar Hero, saying that “the brand won’t go away”, even if the publisher not planning a new title in the series for the foreseeable future.

Speaking to GamesIndustry.biz, Activision’s Dan Winters said:

“Actually, just to clarify, we’re just putting Guitar Hero on hiatus, we’re not ending it. We’re releasing products out of the vault – we’ll continue to sustain the channel, the brand won’t go away. We’re just not making a new one for next year, that’s all.”

The brand had previously been axed during a round of cuts, with Activision stating it was to concentrate on a number of ‘tentpole’ titles. Jobs were shed around the same time, and Activision released the following concerning the Guitar Hero franchise:

“Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011.”

Owners of plastic peripherals everywhere may wish to hold off selling their stash, for the time being at least.

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7 Comments

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  1. loki

    GH is dead, and you Acti kill it

    #1 3 years ago
  2. AHA-Lambda

    nah its dead

    #2 3 years ago
  3. Blerk

    It’s just pining for the fjords!

    #3 3 years ago
  4. Hunam

    It’s just funny how socially, a few years ago all everyone was doing was pouncing around with plastic instruments, then it seems, one day, everyone just couldn’t be bothered anymore. No one talks about guitar hero or rock band much anymore and no one invites people around to play it anymore. It’s just really weird how one day it was massive and the next everyone hated it.

    #4 3 years ago
  5. Fin

    More DJ Hero pls!

    #5 3 years ago
  6. Blerk

    @4, See also: Wii.

    :-D

    #6 3 years ago
  7. Freek

    Acti continuely spammed the market with GH games that added nothing but new songs. It never moved the franchise forward and so the games became tiresome. A new GH game was no longer a special event, it was “here’s another one of those”.
    Rockband diden’t do that. It tried to maintain the quality with fewer releases and special things like The Beatles. With Rockband 3 they actually moved the genre forward by letting you learn real guitar. But that was too late, Acti had already stripped mined the genre and made everybody sick of music games.

    #7 3 years ago