Apple poaches top UK games PR from Nintendo, Activision

lol, I joked that Saunders was going to Apple in the announcement story!

iBox confirmed!

Lotto numbers please Blerk

Wait for it:

Sega/Apple and a new console colaberation!

I don’t know why anyone’s sticking their head in the sand about this. It was exactly the same when Microsoft turned up. No one took it seriously at first.

They’re coming. And they’re bringing their touchscreens and black polo necks with them.

Coo, or should that be “coup” – something big comes this way!

So, has Ray Maguire said where he’s going yet? Hmm?

Worth noting that Nick was on both the Xbox and Xbox 360 launch teams for Microsoft.

I’m all for Apple joining the race and coming to E3.

The more game conferences the better

Not that Apple would come to E3 mind. They’re obviously above that.

iCoup.

Get your coat, Johnny

So them hiring PR guys means that their about to announce a console? Wouldnt it be safer to assume that if they, say, oh i dont know; Hired console hardware designers instead?

iPlay (with myself).

Be a great marketing angle that.

They gonna release a console for like £900 and have a new version every eight months?

They’re not going to announce a new console, they’re just going to beef up their support for games on their existing iThings.

Given Apple’s usual PR folks were (from experience a few years back) cold, distant and uncaring – perhaps they’ve gone to games PR to get some warm fuzziness and booze back into the equation.

No way we’ll get an Apple console, they’re more than content with dominating the portable space with their iDevices.

Perhaps a more curated App games store?

Hmmmm
i wonder how an Apple console would do in this market.
could it be the first the next gen system we see?

@8
Actually, Apple has set its new conference right around E3 if I’m not mistaken.

I think guys this is a very strong indication that Apple will be joining the fray in the home console front, maybe i wrong, i hope because if thers is in fact another company joining the home console wars, i prefer it will be SEGA and not apple.

Remember the time that apple wanted to buy Nintendo, maybe the have a kind of an agreement with SEGA, that will be the bomb.

Nagh I was just mussing, there is no way I believe Sega will be doing new hardware. And honestly, the only way Apple can work with anyone colaberitivly is if Apple buys em out and takes em over.

Just more dreaming, but imagine if Apple did buy Sega.

.. we’d be a lot more likely to see a GOOD new Sonic game!

…and if we didn’t, at least it would isolate the Sonic crappery to a single format!

*Cheer*

If this is going to happen, thats going to be great. Apple bring out the console and fuck SONY and Microsoft together.

AT LEAST new systems with good specs, not some oversaturated shit for 5 years.

Yeah, with Apple we’d all get to pay through the nose for a new console every nine months or so. Can’t wait!

@24, awesome. Decent spec machine, not some shit milking for 5 years.

I hope Apple will destroy Sony and Microsoft alltogether like

Apple destroyed Microsoft ZUNE and Sony’s WALKMAN
Like they destroyed Sony’s VAIO brand
First in the smartphone market and of course first in the tablet market.

Oh yeah, fanboys will cry all over the place.

I don’t think you’ve really got the hang of consoles, have you, Erth?

Until they adopt a more traditional (read: usable) control input for their systems, Apple won’t get any of my funds which are destined for the bank accounts of MS, Sony and Nintendo respectively.

Yep, a monopolised market with no competition would be a *really good* thing.

I’d miss buttons and analogue sticks too much, anyway.

#25 and why do we want that, if only one company dominates the market and destroy the other manufactures, well we are gonna see a home console with a price tag of 1.500 $, and besides that they will do whatever they want with the consumers, i mean they wouldnt listen to us, they will stablish their set of rules.

I’d be amazed if Apple launched games-specific hardware. I wouldn’t be at all surprised, however, if a “proper” iOS exclusive or two was announced during E3 week from a big-name dev.

@29, no one is going to buy a console with a 1500$ price tag until it is worth that money.

We already see whats happening. Apple products are not cheap, but people buy them because people think they are WORTH the money.
when Sony launched PS3 no one bought it until price cut because it was NOT worth any penny.

It’s all down to the system. Currently i don’t own any Apple Product (maybe will buy ipad 3), but if they will release decent spec machine|console (every year) i’m going to be satisfied and i really don’t care about the other consumers who like this or don’t like this idea.

It’s all down to the question: Is it worth it or not?
and Apple know how to do it right, so people could want it.

#31 “We already see whats happening. Apple products are not cheap, but people buy them because people think they are WORTH the money.
when Sony launched PS3 no one bought it until price cut because it was NOT worth any penny”.

Sony didnt sold well not because the ps3 didnt worth the money, looking back in retrospect i think it was worth it, the problem it did face was that had the highest price that any console did had on launch day,and that make an strong statement to videogame consumers, because they didnt care about blue ray, that was like a PC device (direct competition), the abbility of other s, and multimedia asspects. only they did care was about gaming and free online play, and for that the price was a little bit high, for that alone, but for me it was worth it (free online, blue ray and gaming).

“no one is going to buy a console with a 1500$ price tag until it is worth that money”.

They said the same about the tablet, and the people pay that higher price for a tablet.