EA to introduce persistant player profiles

Friday, 8th April 2011 02:32 GMT By Brenna Hillier

EA’s Peter Moore has outlined the publisher’s plans for persistent online identities.

“Today we’re looking at a seamless experience across all our franchises,” the EA Sports president said, speaking at the MI6 conference in San Francisco, as reported by Joystiq, referring to persistant, cloud-based player profiles.

“Regardless of where you are, what platform you have, what game you’re playing, that you’re constantly connected.”

Moore said this connectivity, which recognises the same player identity across multiple titles, will reward players for playing various EA games.

“Their presence there gets its achievements and carries them from iteration to iteration,”he said.

“It’s no longer ‘buy Madden 11 and then buy Madden 12 and start from scratch,’ it is ‘take everything that you’ve done and migrate it and move it along.’”

EA’s plans go further than taking some of the frustration out of annual iterations.

“This is how we at EA Sports individualize and personalize this as the future of our brand,” Moore said, “And ultimately the future of what Electronic Arts as a whole is going to do across all of its titles.”

EA has already dabbled in this area with its EA Profiles. Registering a new copy of Dead Space 2 unlocks special items in Dragon Age 2, while flagging both games nets rewards in Facebook game Dragon Age: Legends. Dragon Age uses player’s EA profiles to push character data out to the BioWare Social Network. Need for Speed’s Autolog social network is available on mobile devices.

EA head John Riccitiello has said in the past that the publisher wants to push its social networks as a platform.



  1. onlineatron

    #1 4 years ago
  2. viralshag

    Autolog is a pretty great system. I like the idea of being having one overriding profile that works across all games, just like they mentioned in the EA profiles.

    #2 4 years ago
  3. Freek

    On the PC you already have Steam, on Xbox you have your Live profile and on PS3 you have your PSN profile.
    We don’t need another one for EA specificly, it’s just another thing you need to log into in addition to the things you are already logged into.

    #3 4 years ago
  4. OlderGamer

    Not to mention, I smell fees.

    Think about it. They will use this as a way to fight second hand game sales. Plus, wait till acti see this working, then you will have monthly subscriptions to play CoD online.

    Welcome to the next step.

    This is one of the reasons I say the futuer of games won’t be about the hardware, it will be about the game services. Alot like Onlive. One sub fee, and you can play from a large selection of games. Every major publisher is going to be able to sell out the rights to play their catalog of games. My guess is that the major ones will all settle under one or two services. Maybe MS, Sony, Apple, and Nintendo all offer similer priced packages and have the same set of pubs(EA, THQ, ACTI, SQE, Namco, and Capcom). The major differences being their own distintive set of games, Sony will have their UC and GoWs, MS the Halos, Fables, and Nintendo Marios, Zelda, and so on and so forth.

    Be those services streamed like OnLve/Gaikai or simply downloadable like Steam, some sort of iStore or something inbetween. Hard to say and things will prolly change alot between where we start and where we end up. But I am pretty sure that this is how things get rolling. The next 5 years will determine everything.

    #4 4 years ago
  5. AHA-Lambda

    on the potential plus side this could cut down on the 100 different EA logins you need on their various sites: ea website, ea store, gun club, battlefield, bioware social, game registrations etc.

    what will happen? It’ll just be another one to add on to the list above -_-

    #5 4 years ago
  6. viralshag

    @4, Personally I can’t see a subscription based CoD ever coming to light. I think if they were to start charging for anything it would be micro transactions for additional skins, guns, camo, cosmetic gear additions, etc. I think with the popularity of social games that work like this, F2P models and the fact that they already have the Acti/Blizz store that sells items to use in game, gives them a strong base to put something like that in place.

    I’m sure people would be more than willing to shell out a couple of quid here and there for these little things.

    As for the online code fee thing, I actually don’t see this as that much of a bad thing to be honest. Game retailers are ruthless when it comes to the pre-owned market and I don’t see much wrong with devs/pubs trying to regain some of the money they might “lose.”

    #6 4 years ago

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