Fri, Apr 01, 2011 | 18:41 BST
NPD Group acquires digital tracking firm In-Stat
NPD Group has announced that it has acquired the digital entertainment and mobile internet research firm In-Stat, according to a statement given to GI.biz.
The new acquisition will provide NPD with sales trends inherit in the digital market, allowing it to include digital sales in its future reports.
“With the acquisition of In-Stat, NPD is offering unique information on the intersection of hardware, content, and distribution,” said Tim Bush, GM of NPD’s Technology Analyst Business.
“In-Stat’s world-class team of analysts brings deep industry knowledge that will enable us to help our clients understand and identify business opportunities.”
1 comment
#1
OlderGamer
01/04/11, 6:48 pm
Will they be able to track PC digital sales?
Otherwise kinda Mute point. Not entirely, I guess, but unless they talk about PC DD sales, they are only going to see one slice of the digital sales, and I have to guess that will be a small slice.
Even Gamestop is moving into PC digital sales with its buyout of Impulse.