NPD Group acquires digital tracking firm In-Stat
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NPD Group has announced that it has acquired the digital entertainment and mobile internet research firm In-Stat, according to a statement given to GI.biz.
The new acquisition will provide NPD with sales trends inherit in the digital market, allowing it to include digital sales in its future reports.
"With the acquisition of In-Stat, NPD is offering unique information on the intersection of hardware, content, and distribution," said Tim Bush, GM of NPD's Technology Analyst Business.
"In-Stat's world-class team of analysts brings deep industry knowledge that will enable us to help our clients understand and identify business opportunities."