Fri, Apr 01, 2011 | 08:14 BST
Sony: PS3 is no longer a “game machine,” but an “entertainment media hub”
Sony Network Entertainment boss Shawn Layden believes calling PS3 a game machine is a bit passé since it is so much more nowadays.

“We’re trying to turn the PlayStation 3 into an entertainment media hub where you can not only play your games and get online with your Call of Duty community, but also find movies, find music, and bring that across,” Layden told Eurogamer.
“People like to explore. Gamers are explorers. I worked with PlayStation for 14 years before I took on this position with Sony Network Entertainment. I started back in 1996. It was just that grey rectangle with the toaster lid on it. You threw the disc in and brought the waffle iron down, and that’s it, you’re good to go.
“Game machine is the wrong description these days. Console can mean so many things. It’s a central hub if you will for all kinds of digital content.”
Sony started toting its non-gaming applications on PS3 heavily in 2009 with its ads staring Kevin Butler, which demonstrate the console’s ability to deliver movies, television shows, view photos, edit video, listen to music, browse the internet, and probably soon – do your hair and provide fashion advice.
Over 14.7 million PS3 consoles have been sold throughout Europe, and as of January over 69 million folks has registered with PSN.
A report from data firm Strategy Analytics today said PS3′s install base had exceeded Xbox 360′s on a global basis by 500,000, pushing the Microsoft console down into third place behind PS3 and Wii.


23 comments
#1
2plus2equals5
31/03/11, 11:35 pm
It’s not a game machine, it’s a play station! LOL
#2
Erthazus
31/03/11, 11:40 pm
Or… Just a shitty PC where you can’t do much.
#3
Blerk
31/03/11, 11:56 pm
So it’s an entertainment hub again this week, is it? Didn’t it start off as one of those and then they decided it was a games machine? I wish they’d make up their minds.
Here’s a tip: it’s a console. Call it that.
#4
theevilaires
01/04/11, 12:12 am
I love (HATE) how the media makes fun of fanboys and say the console wars are nonsense but they themselves refer to these consoles holding a place like they’re in a race. Why not just say the PS3 has officially out sold the 360 worldwide? Why does it have to be about whos in what place?
I would like to take this time to tell all game journalist and so called game blog members associated with the gaming sites/media in general around the world to….
KISS MY ASS AND GO FUCK YOURSELVES! YOU ARE THE MAIN PROBLEM WITH THIS INDUSTRY AND YOU WILL BE THE POISON THAT WILL DESTROY IT. NOT THE FANS. YOU HYPOCRITICAL STORY TWISTING MEDIA INSTIGATING PIECES OF SHITS!
This is theevilaires signing out for the last time goodbye gamers
http://www.youtube.com/watch?v=bX7V6FAoTLc PEACE!
#5
DeathJynx
01/04/11, 12:13 am
@ Erthazus… you high have high blood pressure don’t you…
#6
DeathJynx
01/04/11, 12:17 am
@4 “This is theevilaires signing out for the last time goodbye gamers” does this mean next time you sign in, you’re just gonna let the browser remember your password and forget about signing out?
#7
Tamo123
01/04/11, 12:21 am
It’s a sub par PC then… And a shit one at that.
#8
lexph3re
01/04/11, 12:29 am
Yeah, I think we can safely assume ps3 is….. still a gaming console
#9
neon6
01/04/11, 12:42 am
When are they going to update the browser to the point that it becomes an equal experience to that of a PC?
#10
Aimless
01/04/11, 12:48 am
People complain about the behaviour of PR but ultimately the blogosphere is just as guilty of trying to spin straw into gold. And you know why? Because readers get what they deserve.
#11
lexph3re
01/04/11, 1:04 am
@10 CURLY FRIES! :^)
#12
Ireland Michael
01/04/11, 1:05 am
@4 Good riddance.
Maybe now every decent discussion on the website won’t be derailed by your blind ignorance and your juvenile “Hey guys, my dick is bigger than yours! Look! Look!” mentality.
Frankly, I’ll give it a week before you’re back excreting over every article with your painful Sony cock-sucking again.
#13
Gadzooks!
01/04/11, 8:34 am
I never really viewed the PS3 as much of a games machine, but then I bought one…
Now I dont view it as a games machine at all! xD
I like my Bluray movies though.
#14
Lounds
01/04/11, 9:38 am
1. PS3 is not a PC
2. It is not shit
3. It’s CPU is more powerful than most laptops and PC’s in the world
4. I only use my PS3 for games, my PC is my media/gaming machine hey who cares.
#15
ManuOtaku
01/04/11, 12:21 pm
Sony please make your mind, first it was a pc that supported other s linux and the like, then when you loose money you take away the option, and was primary a game machine with other options, music videos et, now that you know very well the consumers are piss off by this, you claim again is a PC, come one guys decide once and for all.
#16
thesamy
01/04/11, 1:17 pm
lol 14 u dont understand even a bit on computer if u wrote thos nonsens.
“3.It’s CPU is more powerful them most laptop and PC’s in the world”
1 of the funniest thing i ever read from a fan boy.
read on computer and then read about ps3 and u will understand why what u said it so funny.
#17
Christopher Jack
01/04/11, 2:22 pm
@16, The Cell and the traditional PC processors are difficult to compare because they are designed for different applications. To fully utilize the Cell, the code has to be written so it can fully utilize the Cells 8 SPEs. Put simply, you’re comparing an apple with an orange.
Fact is, too much has been invested into the traditional PC architecture to ever be able to directly compare the two unless of course, in the future they decide that the Cell architecture is better for general computing purposes.
#18
Gadzooks!
01/04/11, 2:36 pm
“Cell architecture is better for general computing purposes”
SPU’s work best when performing DSP tasks, not running general purpose code. The Cell chip was designed specifically around that premise.
#19
Dr.Ghettoblaster
01/04/11, 2:44 pm
I agree with article/headline quote.
Even since we upgraded to HDTV, the PS3 has become our central HUB for watching HD videos (via USB stick), blu-ray disc rentals, DVD’s, viewing of digital pics with the family, playing music while cleaning house, and occasional, not often, web browsing when needed.
While you can do some of this on the competitions consoles, I personally find it much easier and faster on the PS3.
#20
Lounds
01/04/11, 3:14 pm
@16 stfu
I work in IT for a start i know what x86 acuteture is spoon (don’t dis spelling i’m dislexic) i didn’t mean its more powerful than a PC or Laptop i said the processor/CPU which in raw power is better than most dual core cpu’s. Please go piss up another tree
#21
Tamo123
01/04/11, 7:04 pm
@20
LOL, you working in IT means fuck all. You meant it exactly as you said it. Raw power? Computer CPUs and the PS3′s CPU are COMPLETELY different things all together. Computer CPUs are general purpose, the PS3′s CPU was designed with the ‘console’ in mind.
If you have a job in IT, maybe you should quit and pursue another career before it’s too late lol.
#22
xino
01/04/11, 7:21 pm
CORRECTION!
The PS3 is no longer an entertainment system!
ever since they removed the OtherOS…it is just a piece of shit gaming machine like Xbox!
>:/
give me back my farking money!
#23
Christopher Jack
01/04/11, 7:31 pm
You can return it back to your retailer if it was still under warranty. You still had the choice to keep it as is but without PSN connection.
Still good for viewing/storing videos, music, pictures, browsing the internet & playing games either way. What exactly did you use Other OS for? Probably just being melodramatic.