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GamePro, G4TV and VGChartz “busted” content-spamming Reddit

Thursday, 31st March 2011 13:10 GMT By Patrick Garratt

GamePro, G4TV and VGChartz have all issued apparently official statements after being caught out artificially elevating their content on social bookmarking site Reddit by using multiple accounts.

After user Deimorz posted this expose in Reddit’s forums about GamePro, VGChartz GamrFeed and G4TV content being posted and up-voted by a long list of accounts into the site’s gaming section, all three publications have seemingly admitted fault and issued apologies.

We say “seemingly” as it’s impossible to tell whether or not the accounts used to post the statements are genuine, but even a cursory check as their activity seems to suggest they’re the real deal.

“It’s definitely true that we’ve had some power users recently spamming content on our behalf. We have already stepped in and asked those people not to do this in future,” said GamePro.

“The reality of the situation is pretty straightforward – Reddit can be gamed, it was gamed by people on our behalf, and those people got busted.”

G4TV’s explanation included the revelation that the site had paid a user in games to spam its content onto Reddit, but that it “didn’t know the full extent of how he was achieving success on Reddit.”

“We hope you forgive us”

The user in question was “achieving success” with 20 accounts.

“We’re owning up, we were wrong to do this, and we hope you forgive us,” G4 added.

VGChartz blog gamrFeed said: “A few months ago we started working with a social networking specialist who was well-versed in Digg, Twitter, Facebook, and of course, Reddit. He knew how to use them well and increase our visibility in these communities. We eventually brought him on as a freelance Social Networking expert.

“What we didn’t realize was the extent of his involvement with Reddit. We knew he had a few accounts to submit with, but had no idea it was 20 and he was using them all for upvotes and comments.”

The site added: “I apologize on behalf of gamrFeed and the entire VGChartz Network.”

Content-spamming in this way is an easy method of gaining extra traffic and is a common practice on aggregator sites such Digg, Reddit, N4G, StumbleUpon and others.

Traffic benefits from getting a piece of content in a homepage position can be large, especially on the bigger aggregators such as Digg.

Thanks, monu-mental.

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11 Comments

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  1. Blerk

    Busted!

    #1 3 years ago
  2. Blerk

    So it’s not only VGChartz’s sales figures that are made-up then, eh? Eh? :-D

    #2 3 years ago
  3. tdrules

    They would have posted it on Digg but they realized that place is dead compared to Reddit LOL

    #3 3 years ago
  4. Patrick Garratt

    @1 – :D

    #4 3 years ago
  5. monu-mental

    @2 lol!

    #5 3 years ago
  6. OlderGamer

    Kind of makes me question a lot of the stuff we read.

    #6 3 years ago
  7. TerryWogan

    Nobody uses Digg anymore.

    #7 3 years ago
  8. ReeceHeywood

    I can understand smaller sites doing it but sites of those sizes is lame.

    #8 3 years ago
  9. tenthousandgothsonacid

    Phineas and Ferb rule ! Good call Blerk.

    http://www.youtube.com/watch?v=cO_mK7eTack

    #9 3 years ago
  10. Mctittles

    This is an unfortunate reality of the internet. It goes much further than reddit too. Paid for blog articles, paid for comments, etc, etc.

    I’m not sure if I can blame them either though. I run a few websites myself and have a terrible time getting up in the google ranks on some. If I check the backlinks to my competitors it becomes obvious that nearly all links are paid for. There is no way I can compete with natural links to the thousands of paid links that can be bought. Some companies get hundreds of links created per day. It works and if the competition is doing it, you almost have no choice if you want to survive among the wolves.

    #10 3 years ago
  11. lexph3re

    And, the truth shall set you free!!! Not really, if it weren’t for them getting caught they would’ve stayed quiet.lol for shame what the media has become smh.

    #11 3 years ago