“If I was trying to sell $49 pieces of plastic to people then yes, I’d be worried too,” says Rovio

Tuesday, 29th March 2011 21:36 GMT By Stephany Nunneley

Rovio has responded to Nintendo’s remarks over smartphones being detrimental to the game development industry.

Rovio’s Peter Vesterbacka doesn’t agree, and believes console manufacturers need to rethink how digital distribution is handled on the systems in order to continue competing.

“It’s interesting to see people like Nintendo saying smartphones are destroying the games industry,” Vesterbacka told MCV. “Of course, if I was trying to sell $49 pieces of plastic to people then yes, I’d be worried too. But I think it’s a good sign that people are concerned – because from my point of view we’re doing something right.

“Look, the console market is important, but it’s also… It’s not dying, but not the fastest-growing platform out there. We don’t see it the way others do. A lot of people in the game industry, they think the ‘real’ games are on consoles. You’re only a ‘real’ games company if you do a big-budget game. But we don’t have that inferiority complex.”

Angry Birds, which has been downloaded over 100 million times for smartphones recently hit PSN, but not on XBL. At GDC, a Microsoft employee publicly wagged a finger at Rovio for a bit slow getting to consoles, but Rovio said the game not hitting XBL is Microsoft’s fault due to slow content approval.

“Is that our fault? No, that’s their problem,” he countered. “There is no reason why, when you do digital distribution on console, you couldn’t do frequent updates. It’s just a legacy way of thinking. And if the consoles want to stay relevant they have to start mimicking what’s going on around them on app stores, smartphones and online. It’s the only way, because people expect games to stay fresh.

“If you pay $59 or $69 dollars and you get no updates – but you pay 99 cents for a game in the App Store and get updates every month, then it sets the expectations higher. So the pressure is definitely on those guys.”

Thanks, IndustryGamers.



  1. The1stMJC

    Do they ever shut up? I mean congrats on Angry Birds, but go make some games or something.

    #1 4 years ago
  2. Gekidami

    Says a man who is making people pay for the type of games you can find and play on for free.

    #2 4 years ago
  3. M. K.

    ^ Yeah, there’s some people who truly need to stfu >_<

    #3 4 years ago
  4. Hunam

    I like them. They are talking a lot of sense because they are in the right position to call platform holders out on their shit which I’m sure everyone wants to do, but can’t because they depend on them.

    #4 4 years ago
  5. Gama_888

    your selling glorified flash games mate, Fukoff

    #5 4 years ago
  6. Razor

    Rovio need their wings clipped a little big.

    #6 4 years ago
  7. Ireland Michael

    There’s a lot of ego stroking going on with these guys, but its difficult to deny that they have a point.

    Just considering this for a few seconds…

    Twenty years ago, the kind of games we now see selling for a fiver on mobiles phones were price titles you could only pick up at a retail store.

    Many PSN, Xbox Live and Steam “Arcade” titles have higher quality and great production values than the games of the Mega Drive SNES days, and they’re usually sold for about a tenner.

    The assumption that having high resolution 3D textures and fancy visual effects going on in your title is required in order for it to be a “real” game is nonsense, and nothing more than the insecure ramblings of video game frat boys with seriously overbearing inferiority complexes.

    Sorry, but Angry Birds is as much a relevant game as Call or Duty.

    #7 4 years ago
  8. Old MacDonald

    Hey Rovio, why is Angry Birds PC out on Intel’s obscure appstore and not on Steam?

    #8 4 years ago
  9. pukem0n

    well, your game costs close to nothing to make, while AAA-titles cost lots and lots of ten of million dollars to make.

    also your game sucks, just saying

    #9 4 years ago
  10. DSB

    Well, he’s not really talking sense is he?

    The pieces of plastic (or in most cases pieces of bandwidth and HD space) are just the delivery vehicles for productions that have taken years of hard work and effort to create.

    Rovio can create a game a month, because their games just don’t take a lot more than that to create.

    Congrats on Angry Birds, but it’s not as if they didn’t just rip the concept from five other games and make it more attractive looking.

    #10 4 years ago
  11. IL DUCE

    Yeah, it’s great that a simplistic game sold a bunch of times for 99 cents, but that says exactly what it’s worth and how much went into that game…the social and mobile games are so popular because every kid/non-gaming girl/non-gamer older person (or last generation non-gamer if you prefer) can play those games since they are cheap and no one thinks twice about buying them even if they don’t play them after trying them for 30 seconds. Just like Farmville on Facebook, at my previous job pretty much everyone played it including a 57 year old single woman who could hardly work a computer besides facebook and other basic functions. So they are games, but they have absolutely no complexity to them and are not really revolutionizing anything, although I give Angry Birds credit since it is something different, but it’s nothing compared to console and PC games that take years of development and marketing and manufacturing, so it should not even be mentioned in the same sentence.

    #11 4 years ago
  12. mojo

    entirely what 2 said.
    only thing to add, its been free to play not just now but for almost a decade.

    #12 4 years ago

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