DICE’s Karl Magnus Troedsson has said competing shooter series like the Call of Duty series aren’t innovating, they’re just keeping their heads above water.
“The competitors … are out there, they’re established, and they’re very, very big,” the general manager told games.on.net.
“We believe that they are not innovating, that they are treading water,” he added.
“We … are investing our time, our energy and money in actually innovating.”
Troedsson was dismissive of the idea that DICE should hold Battlefield 3 up for comparison with other series.
“Every time that we launch a new game, we ask ourselves – what can we do better? What can we make faster? More fun? So, first and foremost we always compete with ourselves,” he said, adding that the “blockbuster weight” of Battlefield 3 will help overcome opposition.
The manager mentioned that unlike the Bad Company series, Battlefield 3 is a “real” and “proper” sequel to Battlefield 2. It’s due on PC, PlayStation 3 and Xbox 360 in Northern autumn.